Dish hires new ad agency to spearhead ‘Spokeslistener 2.0'

bluegras

bluegras

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Dish Network has hired Dallas-based advertising agency The Richards Group to take over the creative for its “Spokeslistener” campaign, Ad Age reports.
The choice came after the satellite TV company conducted a review of its ad creative vendors. Incumbent Camp + King, the San Francisco shop that launched Dish’s Spokeslistener and “Tuned In To You” campaigns a year ago, chose not to participate in the review.
"We have been searching for an agency to help us advance the voice of our Spokeslistener and 'Tuned In To You' brand promise, as we seek to continue our lead in delivering the best customer service in the pay-TV industry. At this point, we're not in a position to announce the results of that search," said Jay Roth, CMO and senior VP of Dish, via email, to Ad Age.

Dish hires new ad agency to spearhead ‘Spokeslistener 2.0' | FierceCable
 
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navychop

navychop

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Actually, they took quite a risk. Some folks will be turned off, and some might even organize a boycott.
 
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