Dish hires new ad agency to spearhead ‘Spokeslistener 2.0'

[bluegras]

Dish Network has hired Dallas-based advertising agency The Richards Group to take over the creative for its “Spokeslistener” campaign, Ad Age reports.
The choice came after the satellite TV company conducted a review of its ad creative vendors. Incumbent Camp + King, the San Francisco shop that launched Dish’s Spokeslistener and “Tuned In To You” campaigns a year ago, chose not to participate in the review.
"We have been searching for an agency to help us advance the voice of our Spokeslistener and 'Tuned In To You' brand promise, as we seek to continue our lead in delivering the best customer service in the pay-TV industry. At this point, we're not in a position to announce the results of that search," said Jay Roth, CMO and senior VP of Dish, via email, to Ad Age.

Dish hires new ad agency to spearhead ‘Spokeslistener 2.0' | FierceCable

 

[comfortably_numb]

I think they should hire the people who did the Hardee's commercials

 

[charlesrshell]

I think they should hire the people who did the Hardee's commercials

OH yes, me too!

 

[camo]

Or these

 

[navychop]

Just a BIT over the top? A BIT?

I wouldn’t want my kids seeing that hot dog commercial. Not until after HS.

 

[JSheridan]

Just a BIT over the top? A BIT?

I wouldn’t want my kids seeing that hot dog commercial. Not until after HS.

That was a hot dog commercial?

 

[HipKat]

Or these

Oh...... My..... God.......!!!!

 

[charlesrshell]

Oh...... My..... God.......!!!!

New customers will increase now!

 

[navychop]

Actually, they took quite a risk. Some folks will be turned off, and some might even organize a boycott.

 

[charlesrshell]

Actually, they took quite a risk. Some folks will be turned off, and some might even organize a boycott.

No way.