Dish says it's interested in NFL Sunday Ticket

The prices are mostly the same, not enough to really sway a customer to one or the other. Dish and Direct have to differentiate themselves with content and equipment, which is why Dish pushes the Hopper at every opportunity. Direct has ST and a Dish goes with college sports which is still growing.

I'd expect Dish to make a massive push this summer with the PAC 12, Longhorn Network, and the Sec Network. They need to make the case that they are the best option for college sports.
 

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