http://www.usnews.com/usnews/issue/031006/biztech/6roxanne.htm
Pity the guy who delivers Roxanne Austin's pizza. He doesn't just need to make sure the pie is hot when he arrives at Austin's expansive Newport Beach home in Southern California. He also had better be prepared to weather a DirecTV sales pitch. Ditto for the guy laying the slate in Austin's front walkway, her next-door neighbor, and anyone else who happens to be within shouting distance. "I ask everyone I meet if they have DirecTV. Everyone," says Austin, president and chief operating officer of the El Segundo, Calif., satellite TV giant. "If they don't, I tell them why they should. And I tell them to call me."
Pity the guy who delivers Roxanne Austin's pizza. He doesn't just need to make sure the pie is hot when he arrives at Austin's expansive Newport Beach home in Southern California. He also had better be prepared to weather a DirecTV sales pitch. Ditto for the guy laying the slate in Austin's front walkway, her next-door neighbor, and anyone else who happens to be within shouting distance. "I ask everyone I meet if they have DirecTV. Everyone," says Austin, president and chief operating officer of the El Segundo, Calif., satellite TV giant. "If they don't, I tell them why they should. And I tell them to call me."
