korsjs said:
thanks for the update longhorn. we might have to get together one day and have a beer, on me of course.
the pricing that you mention is outstanding. i can't understand how it will be that cheap. i will gladly add on their hd pak. i can't wait.
thanks again.
That would be nice. I'll shed some light about why the pricing would be so cheap and why HBO and other premium channels are interested in doing a contract like this.
For one thing Showtime and Starz believe that they can rake in more money by charging Verizon less money (much less money) if Verizon puts their channels into a basic package that doesn't require the customer paying extra for it. Its all about volume now in both Verizon and Starz's mind.
Say if BHN has 1 million digital cable customers in all the tampa bay area. Now say if HBO only gets 350,000 of those 1 million total customers as HBO customers. Now say if HBO charges BHN 6.50/month per HBO customer while BHN charges the customer 9.95/month extra to get HBO.
Now say if Verizon to gain an edge over other providers and still make a profit work out a deal as they are doing with premium providers to have their channels bundled in a basic package. Lets see how this would break down.
Say if Verizon has 1 million digital customers in all the tampa bay area at some point in time just as BHN does. Now say if HBO gives Verizon the HBO channels for 3.50/month if and only if Verizon includes their channels in their base package. Well Verizon has their edge and HBO now has 1 million HBO customers paying 3.50/month each. So HBO by doing this gets more money than what they are getting with BHN.
Now we will look at how Verizon makes out on this deal.
So right now we know that providers can offer a basic package without premiums (channels 2-160ish plus music choice channels) for about 40 bucks a month because D* and Dish can do this today.
Now say if these Verizon deals break down like this below.
HBO = 5.50 (with two dollar profit per customer).
Cinemax = 4.00 (with two dollar profit per customer)
Showtime Unlimited = (8.00 with three dollar profit per customer)
Starz SuperPak = (8.00 with three dollar profit per customer)
-----------------------------------------------------------------
Total cost of premium channels = 25.50
Now again lets consider that the basic package without premium channels as I said above can be offered a 40-45/month which it surely can. So if we add those premium channels into that mix we have the following below.
40-45/month plus 25.50/month = 65.50-70.50 total which includes a two dollar profit per premium channel per customer for Verizon at the least.
Now we also know that Verizon plans on offering their basic package without premium channels for about 30 bucks per month. So that would match very nicely into that 55-65 dollar per month windows doesn't it.
Now with that said this is how the premium channels break down.
HBO would get 3.50/month times one million customers or 3.5 million dollars per month.
Cinemax would get 2.00/month times one million customers for 2 million dollars per month.
Showtime Unlimited (includes Showtime and TMC) would get 5.00/month times one million customers or 5 million dollars per month.
Starz SuperPak (includes the main Starz channels plug Encore channels) would get 5.00/month per customer times one million customers or again 5 million dollars per month.
Can you see how this is the perfect way for say Starz to increase their profit that is going down every year because of the high cost they pay to get their content. Verizon has thought of such a great idea because for once we have something that can benefit all sides involved. The premium channels will get more and Verizon will make just as much a profit as the old way while at the sametime they will have a huge edge over every provider. Now besides all of this the customer can benefit from this because they can soon get much more than they ever dreamed for such a low cost while at the sametime this will force other TV providers to work out new deals like this (this helping premium channels again and helping customers).
This will all be about charging less to get more volume because they have pretty much capped their customer base so the only way for HBO and the like to get more customers is by price. Now the only way for HBO to charge less is if a provider could promise this many customers for them and when people have to pay extra you can't predict this but when you know that this amount of customers pays this amount of money if you can workout new deals and throw in all these premium channels you can now promise that HBO will have this many customers.
I know I went very long here but this right now is a very rapid shift on TV pricing for the better.