First Blu-ray Disc Testing Center Established in China

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May 29, 2006
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First Blu-ray Disc Testing Center Established in China - AOL Money & Finance

BEIJING--(BUSINESS WIRE)----CESI Technology Co. Ltd., a contributor member of the Blu-ray Disc Association (BDA), has been designated as the first official Blu-ray Disc Test Center in China. CESI Technology's joining BDA as a Contributor member and their establishment of the Test Center indicates the strong momentum building for the Blu-ray Disc format in China.

The establishment of this Blu-ray Disc Test Center is also a critical piece in the Blu-ray Disc value chain in China. From today, Chinese manufacturers can receive verification services for the official production of BD-ROM Movie Players at this center. This will dramatically shorten the time needed for product development and market launch of fully compliant BD products for Blu-ray Disc product manufacturers.

"We are extremely pleased that CESI Technology has joined the Blu-ray Disc Association as a Contributor member," said Sumitaka Matsumura, Chair of BDA's China Task Force. "The Blu-ray Disc Association continues to work hard to bring high definition to Chinese consumers and this development with CESI Technology Co. Ltd. is another significant indication of the strong support for the Blu-ray Disc Format in China. The establishment of an official test center in China is critical to the acceptance of Blu-ray Disc in China by the industry and consumers and so we very much look forward to the contribution of CESI Technology."

"Blu-ray Disc as the successor of DVD presents new business opportunities for the Chinese consumer electronics industry. I am confident that Chinese companies will play an important role in driving the rapid adoption of the Blu-ray Disc format worldwide," stated Mr. Xinhua Zhao, President of CESI Technology Co. Ltd. "The establishment of our Blu-ray Disc format Test Center will help complete the ecosystem of Blu-ray Disc business and this center will help Chinese companies shorten the time to market while saving cost. We expect to collaborate closely with the BDA to bring the high definition experience to Chinese consumers as soon as possible."

DRA Passes Technical Evaluation by BDA; Achieves Major Step Toward Adoption by the Blu-ray Disc Format - AOL Money & Finance

BEIJING--(BUSINESS WIRE)----The Blu-ray Disc Association (BDA) today announced that DigiRise DRA (DRA) digital audio coding technology has passed an important technical evaluation. This represents a key milestone for a locally-developed Chinese technology to be potentially adopted by Blu-ray Disc format. This milestone is the result of hard work by engineers in the Audio Codec Evaluation Technical Task Force under the BDA's Joint Technical Committee, and close collaboration with China Hualu Group and DigiRise Technology Ltd.

"We are very happy that DRA, an original Chinese audio coding technology, has passed the BDA technical evaluation. The BDA is now taking final steps to formally adopt DRA as part of the format. The BDA is always open to such discussions and evaluations in its pursuit to creating the best format possible," stated Mr. Sumitaka Matsumura, Chair of the BDA China Task Force. The testing process strictly followed BDA's worldwide evaluation standards where contributions came from all major vendors in the value chain, including key hardware manufacturers and content providers.

"We are very happy to learn that DRA technology has passed the technical evaluation step in BDA, as this result paves the path for DRA technology to be adopted by the Blu-ray Disc format," said Mr. Songhe Yin, vice president of China Hualu Group. "We will continue to work closely with BDA in order to complete the remaining procedures and ensure that DRA technology will be adopted by the Blu-ray Disc format as soon as possible. This creates the ideal condition for DRA technology to be adopted by the market."

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