Fox Ties 2014 Super Bowl Ads to Fox Sports 1 Sponsorship (Variety exclusive)

[dfergie]

To get one of the valuable ad slots available during the network’s broadcast of the game, sponsors have been told they must buy time in other Fox Sports content, according to ad buyers. – with emphasis placed on Fox Sports 1.

variety.com

 

[teachsac]

It would be hilarious if all of the advertisers said no way to that one.

S~

 

[Teehar]

I know what I would tell them!Better yet,if we have to pay you a billion dollars for SuperBowl ads,then you can air them on FS1 for free.

 

[KEVIN_224]

And for those who have limited basic cable, what? I don't get FS1 at all and I'm fine with that.