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Free Hopper Upgrades


Hey Scott, you may know this but there is a quote from you on the dish page you linked

Sent from my iPhone using SatelliteGuys
 
Judging from their Twitter post I thought it was for current customers since it calls it an UPGRADE. I apologize if this is not the case, I do know we have a number of members on the fence about upgrading... so I thought this would be good to pass along.

DISH ?@dish2h
Cyber Monday is 6 days away, but @DISH’s Best Deal is available NOW! Get a FREE Hopper Upgrade http://bit.ly/1gYOX41 pic.twitter.com/1ADFFjwkoW
Click to expand...
 
cosmo_kramer said:
Fine print shows:

* Available for new customers only
Click to expand...

Oh, there we go. How is it an "upgrade" when you're a new customer? I'm sure technically the Hopper is an upgrade from most other cable/sat boxes, but still.
 
3HaloODST said:
I'm sure technically the Hopper is an upgrade from most other cable/sat boxes, but still.
Click to expand...
That's very likely what Dish could claim - that they consider the Hopper (and Dish service) an "upgrade" from all other providers. In reality though, it's probably a typo (or they copy and pasted text from a previous promotion and forgot to fix it).
 


Dish has always used that wording and it always confuses customers. I've told Dish at Team Summit before to take it out of their marketing because it does nothing but confuse people.

Basically Dish is saying you can get the newest equipment for no extra cost. Usually when Dish has new equipment come out you have to pay an upgrade fee to get it. Eventually they will make it available at no cost and advertise it as being a free upgrade. The problem is, when you see the word upgrade you think of an existing customer upgrading current equipment.
 
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