FUTURE OF TELEVISION FORUM

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Sean Mota

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I am posting so that if someone is interested they can register and go and then report. Keynote address by Josh Suppan, Mark Cuban, & David Zaslav

November 21, 2003 | 8:30 AM - 5:00 PM | New York City


REGISTER BY PHONE:
323-464-0793 or

http://www.televisionconference.com/

AGENDA
Morning: The "Big Picture" Sessions

8:00AM - 9:00AM
Registration, Coffee & Networking

9:00AM - 9:30AM

Welcome & Introductions
Al Lieberman - Exec. Dir., EMT Program, NYU Stern School of Business
Ned Sherman - Co-Founder & CEO, Digital Media Wire

Keynote Address

Josh Sapan - President & CEO, Rainbow Media Holdings, Inc.



9:30AM - 10:30AM
Panel 1 SYNERGIZING BROADCAST & CABLE PROPERTIES:
Developing a New "Old" Business Model
for Network Television
NBC, which acquired Bravo from Cablevision earlier this year, engineered an impressive makeover of the cable network, which it has used to launch new programs like "Boy Meets Boy" and "Queer Eye" and rebroadcast hits like "The West Wing." The Network has a huge success with "Queer Eye," a show first aired on Bravo that has been repurposed and heavily marketed in primetime. Synergizing broadcast and cable entertainment properties is pumping new life into the network. Will this be the new "old" business model for network television?

MODERATOR
Richard Hofstetter - Partner, Frankfurt, Kurnit, Klein & Selz, PC

PANELISTS
Jeff Bader - EVP, Program Planning, Scheduling & Synergy, ABC
Dan Harrison - VP, Strategic Programming, Bravo Entertainment, NBC
Todd Leavitt - President & COO, Academy of Television Arts & Sciences
David Poltrack - EVP, Research & Planning, CBS
Tom Tyrer - SVP, Corporate Communications, Fox Cable Networks Group



10:30AM - 11:00AM
Refreshment/Networking Break



11:00AM - 12:00PM
Panel 2
CABLE v. SATELLITE:
The Battle for Viewers Heats Up
At stake are monthly access fees for television, interactive entertainment, high-definition feeds, Internet access and telephone service. Cable and satellite companies are vying for the eyeballs and pocketbooks of consumers. Who has the advantage? How is market share going to be divided? Is the competition good or bad for consumers?

MODERATOR
Lydia Loizides - Senior Analyst, Jupiter Research

PANELISTS
Kevin Carton - Global Leader, Entertainment & Media Practice, PWC
Sean Badding - President & Senior Analyst, The Carmel Group
Reggie Bradford - President, N2 Broadband
Bruce Leichtman - Pres. & Principal Analyst, Leichtman Research Group
Robert Van Orden - VP, Product Strategy, Scientific-Atlanta


12:00PM - 1:15PM
Lunch Sponsored by


Afternoon: "Rapid Fire" Sessions

1:15PM - 1:45PM
Keynote Address

Mark Cuban - Chairman, HDNet | Owner, Dallas Mavericks




1:45 PM - 2:30 PM
Panel 3
TELEVISION NEWS:
Battling For Viewers In The Information Age
Fox News emerged from the war in Iraq as the most popular news channel in the United States, trailed by cable rivals CNN and MSNBC. The success of Fox, a media outlet deemed conservative by many observers, is having a serious effect on how other media outlets are operating and has opened a debate among the would-be gatekeepers in the "mainstream media" concerning what it takes to attract viewers in the information age. Why has Fox been able to draw viewers from its rivals? What challenges can television news outlets expect in coming years from Internet services and other non-traditional news sources?

MODERATOR
Paul Sherman - Co-Founder & Editor-in-Chief, Potomac Tech Wire

PANELISTS
Scott Fedewa - COO & Executive Producer, BillOReilly.com
(an independent company not affiliated with Fox News)
Max Robins - Senior Editor & Columnist, TV Guide
Reese Schonfeld - Author / Co-Founder & Former Chairman, CNN



2:30PM - 3:00PM
Refreshment/Networking Break



3:00 PM - 3:45 PM
Panel 4
A DIRTY LITTLE SECRET:
Interactive TV Is Alive & Well & It's All About Transactions
Approximately 12 million U.S. households have interactive television (iTV) and 10 million have video-on-demand (VOD). Who is making money from interactive services and VOD and how?

MODERATOR
John Roberts - SVP, Interactive Online, Game Show Network

PANELISTS
Jeff Branman - Pres., Interactive Technology Partners (QVC & Comcast)
Greg DePrez - VP, Subscription Video-on-Demand, Starz Encore Group
Rick Mandler - VP & General Manger, ABC Enhanced Television




3:45PM - 4:30PM
Panel 5
The Future of Television Without Advertising
(Or Just A New Format)
2 million U.S. households have digital video recorders (DVRs) and the numbers are growing rapidly. In July, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA) announced plans to roll out Ad-ID, a new digital advertising identification standard being heralded as having the potential to change the dynamics of television measurement, trafficking, and verification systems and to make advertising accountable. Advertising is not going to disappear, but it's going to change. Who will be the winners and losers in a world where viewers can pause live programming, fast-forward through commercials and record hours of programming without a videotape, and advertising can be traced down to the viewer level and measured for its effectiveness?

MODERATOR
Jack Myers - Media Economist & Commentator, Jack Myers Report

PANELISTS
Brad Heureux - Director, Interactive Sales, Comcast
Barbara Bacci Mirque - SVP, Association of National Advertisers
Christina Tancredi - SVP, Mktg, Advertising & Sponsorship, MusicChoice




4:30PM - 5:00PM
Keynote Address

David Zaslav - President, NBC Cable
 
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