Google to partner with Dish Network (1 Viewer)

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wiiplayer

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Search giant Google has setup strategic partnerships with TiVo and DISH Network to analyze customer DVR data in a move billed to better “align advertisers with viewers.” Google TV will do what Google does best — mine data — providing TiVo and DISH with, “second-by-second viewing information on who’s changing channels and when, who’s fast-forwarding through commercials and anonymous information on viewers themselves.” We’re unclear as to how information can be both anonymous but about the viewer? The information will be used to more accurately target and price 30 and 60 second advertisement spots as the data will be able to indicate just how many people actually watched that Viagra ad, versus how many people fast forwarded over the bloody thing.
 

Scott Greczkowski

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Dish partnered with Google on this a few years ago. Tivo is the new one partnering with Google.

We have other threads going on this tpoic already so please use one of the other threads. :)

Thanks!
 
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