Who would have ever thought it? Not me. Not even NBC. But...
The television network landscape has an upside-down look this fall: NBC, last among younger viewers for a decade, is suddenly on top.
Numerous unexpected factors have played a role in this surprising turnaround, some of which are not likely to last, but the numbers are clear. Among the viewers prized by most advertisers — 18- to 49-year-olds — NBC has beaten its network rivals every week of the new television season.
That’s three weeks, and NBC is in contention to post a fourth victory when the Nielsen accounting is official on Tuesday. (CBS, as it has for years, remains well ahead in terms of the total number of viewers.)