Pretty much everybody, Netflix, Amazon, HuluPlus, don't have any way to "cancel" a subscription from the connected device such as a Roku. They all require one to log onto the account via browser PC, etc. where you then select to "Cancel" your subscription. This is an industry practice. None of them want to make easy to cancel from the connected device. To answer your question, yes, OP, you did miss something: the huge elephant in the room seen by everyone else. Glad we could point it out to you. Enjoy saving $19.99 per month.