
MSRP: $200 USD
The biggest way that LG tries to set the BP730 apart is with the Magic Remote. In my use I find it to be wonderful ergonomically but not offering much benefit over a regular remote. I like having buttons I can quickly access to use, and missing the Menu and Eject buttons is a problem for me. Having the cursor usually doesn't provide much benefit and there is no way to disable it. If it was only enabled for on-screen keyboards I would be happy with it, but not for just watching a movie.
I also find the absence of Amazon Instant Video hard to overlook. More and more people have Amazon Prime accounts and utilize the free streaming that subscription provides. There is also a lot of paid content people buy through Amazon and want to watch through their Blu-ray player, but can't on the LG BP730. I have heard it is coming this week as I write this but have not seen it appear on my review unit yet.
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Id still keep LG on the bottom of my blu-ray player list.