ATSC 3.0 has two significant advantages over traditional OFDM as used in European DVB-T transmissions. In fact, DVB-T2 was developed by the IBU to take advantages of new technology to improve the noise performance of DVB-T. ATSC 3.0 is based on the modulation advantages of DVB-T2, but using IP encapsulation.
Impluse noise in ATSC 3.0 is significantly reduced by time interleaving of the data. ATSC 3.0 also uses low density parody checks (LDPC) to improve the s/n performance for both white noise and impulse noise.
In my opinion, ATSC 1.0 performs poorly with impulse noise, so 3.0 should be a vast improvement.