Poor baby Jay. Did he talk about how he screwed Conan, as well as NBC? It's not a matter of who will win, it is the matter of doing the right and honorable thing. "This is TV" is not an excuse to pull a douchebag move on someone.
Poor baby Conan too! His Tonight Show sank like the Titanic and we're supposed to feel sorry for him after he received $34M for failing? No way! The one fact you're overlooking is that Jay never wanted to leave the Tonight Show in the first place, and NBC offered Jay the 10pm slot only when they realized he would take the Tonight Show audience with him to another network. Regardless of the local affiliate uproar with the Jay Leno Show being aired in the 10pm timeslot, Leno would have been asked to pack is bags if O'Brien had better, much better, ratings. In a nutshell, Leno fans had no desire to watch O'Brien (Leno's ratings were comparable in the 10pm or 11:30pm slot); Leno would have taken his audence and market share from the Tonight Show to another network; O'Brien was only offered the Tonight Show (5-years ago) to keep O'Brien from leaving NBC...Leno did not want to leave the Tonight Show.
Conan got screwed, but he was well paid for his screwing. NBC tried to screw Leno but Leno, beside superior comedic talent, had one thing on his side...a large and loyal audience. Again, NBC would have booted Leno if O'Brien would have developed an audience during the summer and fall of '09. I like Conan, but he triggers a log of people's gag reflex - they simply cannot stand him. O'Brien will be back on the air soon enough...and he will occupy the 3rd position behind Leno and Letterman or be placed in the another timeslot.