This thread has some details
http://www.satelliteguys.us/showthread.php?t=54898
Couldnt find it on the Web Site, looks liek you have to go through a retailer for the DishNow offering.
Here's an extract from the retailer chat.
DISH Now! / DISH Ya!
·DISH Network is the first TV provider to launch a pre-paid program in the U.S.
·Allows retailers to sell to a group of customers that may have been previously excluded based on economic limitations or qualification problems
·Customer purchases pre-paid system for $99 which includes a 301D receiver and antenna kit with Twin LNB
·Customer must also purchase pre-paid programming card for $30
·Programming card will be used to activate the receiver and provides 30 days of AT60 or DishLATINO programming. Customer would need to purchase additional cards for each 30 day period that they wish to continue programming
·Customer can either install the system themselves by purchasing a self-install kit for $19.99 or they can pay a retailer a price determined by that retailer to perform the installation
·100% Customer Qualification
·No chargebacks
·No CRP impact
·Marketing Materials located under Info Center à Sales and Marketing Tools à Advertising Materials à DISH Now!/DISH Ya! Pre-Paid Materials