NAB 2009: Sony Snags HD Reality, Sports Sales

dfergie

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Mark Burnett Productions standardizes on XDCAM HD

Mark Burnett Productions, which decided last year to use Sony’s XDCAM HD optical-disc format to launch the first season of CBS staple Survivor in HD, announced that it has standardized on the XDCAM format for most of its shows, including Expedition Africa: Stanley & Livingstone, The Contender and Wedding Day. The firm is using both the high-end 4:2:2 PDW-700 XDCAM HD camcorder and PDW-HD1500 recording deck for HD productions like Survivor, and earlier versions of XDCAM for standard-def shows.
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The company’s latest big sports deal is a roughly $12 million project for the Dallas Cowboys’ new stadium, which will host the NFL team’s games as well as big-ticket events such as the 2010 NBA All-Star Game, Super Bowl XLV in 2011 and the NCAA Men’s Final Four in 2014.

Source & More: broadcastingcable.com
 

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