NBC's, ABC's Crime Series to Rival CBS' CSI
[FONT=Arial, Helvetica, sans-serif]A.J. Frutkin[/FONT]
[FONT=Arial, Helvetica, sans-serif]FEBRUARY 20, 2006 -
[/FONT][FONT=Arial, Helvetica, sans-serif]On Wednesday, March 22, the time slot NBC’s Law & Order once dominated becomes midseason’s most hotly contested hour.
That’s when the veteran procedural drama moves up to 9 p.m., making way at 10 p.m. for NBC’s new action crime series, Heist. That same night at 10 p.m., ABC launches procedural drama The Evidence. Both series will compete against time slot leader CBS’ CSI:NY.
Several advertisers said Law & Order’s time period shift signaled an acknowledgment on the network’s part that the franchise’s original iteration is waning. “The show has been a rock for NBC at 10 o’clock,” said Kris Magel, senior vp/account director at Zenith Media. “So I think the move is significant.”
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[FONT=Arial, Helvetica, sans-serif]A.J. Frutkin[/FONT]
[FONT=Arial, Helvetica, sans-serif]FEBRUARY 20, 2006 -
[/FONT][FONT=Arial, Helvetica, sans-serif]On Wednesday, March 22, the time slot NBC’s Law & Order once dominated becomes midseason’s most hotly contested hour.
That’s when the veteran procedural drama moves up to 9 p.m., making way at 10 p.m. for NBC’s new action crime series, Heist. That same night at 10 p.m., ABC launches procedural drama The Evidence. Both series will compete against time slot leader CBS’ CSI:NY.
Several advertisers said Law & Order’s time period shift signaled an acknowledgment on the network’s part that the franchise’s original iteration is waning. “The show has been a rock for NBC at 10 o’clock,” said Kris Magel, senior vp/account director at Zenith Media. “So I think the move is significant.”
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