Here is the letter I just got from NetFlix:
We are separating unlimited DVDs by mail and unlimited streaming into two separate plans to better reflect the costs of each. Now our members have a choice: a streaming only plan, a DVD only plan, or both.
Your current $17.99 a month membership for unlimited streaming and unlimited DVDs (including Blu-ray access) will be split into 2 distinct plans:
Plan 1: Unlimited Streaming (no DVDs) for $7.99 a month
Plan 2: Unlimited DVDs (including Blu-ray), 2 out at-a-time (no streaming)
for $14.99 a month
Your price for getting both of these plans will be $22.98 a month ($7.99 + $14.99). You don't need to do anything to continue your memberships for both unlimited streaming and unlimited DVDs.
These prices will start for charges on or after September 1, 2011.
You can easily change or cancel your unlimited streaming plan, unlimited DVD plan, or both, by going to the Plan Change page in Your Account.
We realize you have many choices for home entertainment, and we thank you for your business. As always, if you have questions, please feel free to call us at 1-888-357-1516.
–The Netflix Team
(I am currently on a 2 at-a-time plan with Blu-Ray)
So, it looks like the new pricing goes into effect in September.
And if I am reading this correctly, the Blu-Ray add-on price goes away.
As much as I like the NetFlix streaming via my Roku box, I don't think I will keep it now with this price and with the current limited selection. I am thinking of dropping streaming and perhaps even downgrading to the one-at-a-time plan. So, at least in my case, Netflix is going to lose money as a result of this price increase.