Just finished talking to them as well. When asked why were VOOM subs so passionate about VOOM? I told him that it was not necessary the brand/company but the Service. If D* or E* or C* could provide the same package of HD channels anyone of us would jump without hesitation. Among other things, I told him that for the progress of High Definition it just pushes the progress backwards. In my opinion at least a year to two years when another provider can provide 30+ National HD channels. Only HD enthusiasts lose on this*.