Northern Lights Post Helps Gets Things Moving for Rainbow DBS' VOOM HDTV

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Sean Mota

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Sep 8, 2003
New York City

By Elina Shatkin

Mar 16, 2004, 16:09

Building on a long-term relationship with Rainbow DBS, a subsidiary of Cablevision Systems Corporation (CVC), New York's Northern Lights Post recently completed a series of image spots for Rainbow's recently-launched VOOM network, a provider of exclusively high definition (HD) programming for the home entertainment market. In addition, the spots were so well-received, that Northern Lights also recently completed editing four one-hour episodes of MotoPIG, a mud-streaked, adrenaline-filled gameshow based in the world of motocross.

Offering thirty-nine premium channels, including twenty-one brand-new channels geared to highly specialized tastes, VOOM is a subscription service that represents a highly significant home entertainment venture for Rainbow. In order to present a precise and proper image for each station, the company turned to proven entity NLP to ensure an innovative and unique brand for some of its most popular VOOM stations.

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