From our friends at SkyReport.com
EchoStar wants cable customers to stop feeding "the cable pig."
A new advertising campaign launched by the satellite TV company Monday is taking the usual approach of targeting wired services, this time relegating the cable business to the same level as swine. The ads ask consumers why they should pay cable rates that have risen more than 40 percent in five years, and promoting DISH Network's 50-channel package starting at less than $25 per month.
The campaign includes print ads in major newspapers, television and radio commercials. It also has a Web site: http://www.stopfeedingthepig.com.
The DISH Network campaign comes as CTAM rolls out a national marketing campaign to tout the advantages of cable. EchoStar's response: Only cable can raise your rates 5 times faster than inflation.