I don't think prices could go anywhere but up. How could they not? I wish the pay-TV industry would take a note from the mobile phone companies, who have recently been significantly slashing prices on plans. I never thought that would happen. Perhaps there is greater flexibility in that industry than in the pay-TV industry. Like most are saying here, certain things are essential in life, others are not. Gasoline, health insurance, car insurance, etc- you gotta have that stuff. But pay TV? Only if you can afford it. And it's becoming less and less affordable. There isn't any real good alternative though. I have a Roku and it does certain things very well, but it doesn't replace live TV for sports and new shows.