Yeah, that was true about Sony's watch too which is why this Qualcomm device caught my attention. But, the iwatch will also be locked to the iphone. Maybe that's not such a bad thing since these phones are quite popular. Sony, on the other hand was a loser out of the gate. I can imagine watch companies like Casio and others will be making universal smart communications watches soon. I do think they will catch on but certain features will not be popular.
idea- text message display with voice to text response all without having to handle the phone.