Report: Nielsen to Measure Netflix, Amazon

[dfergie]

Nielsen will begin measuring viewership for programming streamed via digital services such as Netflix and Amazon in December, according to The Wall Street Journal. The report, which cited client documents reviewed by the financial news service, claims that by analyzing the audio from digital over-the-top feeds, Nielsen will be able to identify the programming being streamed without the cooperation of streaming services.

A statement by Nielsen senior vice president Brian Fuehrer to The Wall Street Journal indicates that the programming measured will be that of existing Nielsen clients.

broadcastingcable.com

 

[KE4EST]

Wondering when this would happen.

 

[mike123abc]

It is interesting that they are listening to what you are watching to figure out what you are watching.

 

[Kraven]

And network execs will be kicking themselves in the arse when the numbers for Jericho, Fire Fly, Terra Nova and Star Trek come in.....

 

[Stargazer]

They should look at all viewing including those viewed on demand no matter when the show is watched.

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