Setanta Sports Subscribers Participate in On Demand Beta Test

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Interactive Television Networks' Setanta Sports Subscribers Participate in On Demand Beta Test

Leading IPTV Provider Enhances Setanta Sports Package With On Demand
24-Hour Archive

IRVINE, Calif., Nov. 21 /PRNewswire/ -- Interactive Television
Networks, Inc. (OTC Bulletin Board: ITTV) (ITVN) today announced the beta
launch of Setanta On Demand, allowing subscribers on demand access to all
scheduled European soccer and rugby games for 24 hours following the end of
the match.
Currently, ITVN carries Setanta Sports' programming, featuring no less
than 1,000 top-quality, live and short delay sports productions including
more than 90 live matches this season from the Barclays English Premier
League, the world's most prestigious soccer league. The network also
telecasts the Euro 2008 qualifying matches; the UEFA Cup, the secondary,
Europe-wide knock-out competition for Club sides; The Coca-Cola Cup; The
French and Dutch national soccer leagues; and exclusive programming from
Manchester United Television and Chelsea Television. Setanta Sports also
has extensive rugby coverage, including Six Nations, Tri-Nations, Super 14
and others to be announced shortly.
"ITVN is making television smarter by offering on demand access for
soccer enthusiasts who may have to miss a match," said Charles Prast, CEO
of ITVN. "With many of Setanta's high profile matches scheduled during the
week, early in the morning, on weekends or in conflict with other matches,
ITVN's decision to create an on demand archive truly enhances the package
to the satisfaction of our Setanta subscribers. Furthermore, this offering
highlights ITVN's capability to offer remote DVR functionality, another
advantage of IPTV over traditional broadcast solutions."
Setanta Sports and Setanta On Demand is available to ITVN subscribers
for $14.95 per month. Subscribers receive a free award-winning ITVN
receiver with a 12-month commitment to Setanta Sports.
Other ITVN services include:

* On-demand feature films including current and library titles from
Universal Pictures, available to ITVN subscribers beginning in

* ITVN Karaoke featuring thousands of individual song titles from
industry-leader Sound Choice, with titles spanning over 100 years of
music. Subscribers can enjoy individual titles or compose their own
play lists for only $9.95 per month.

* Fifteen 24/7 commercial-free linear movie channels from Starz
Entertainment, as well as more than 150 titles from Starz on Demand and
Encore on Demand for only $14.95 per month.

* Pulse Music Video network featuring thousands of popular music videos
available in a number of 24/7 commercial-free linear networks and the
ability for subscribers to program there own commercial-free playlists.

* Silver Screen Network featuring thousands of classic movies both on
demand a programmed into over a dozen 24/7 linear networks.

* ITVN Radio featuring thousands of radio stations from across the nation
and around the world, all in perfect digital stereo.
ITVN is making IPTV relevant to the everyday consumer by offering an
increasing amount of linear and VOD programming available at affordable
prices. Using a compact set-top box, ITVN subscribers can watch quality
video programming, streamed over a high-speed broadband connection,
directly to the TV set.
What is IPTV?
IPTV stands for Internet Protocol TV, which is broadcast-quality
television delivered over standard home broadband Internet. While offering
the same quality as satellite or cable, IPTV has many advantages, such as
virtually limitless programming and on-demand content because only channels
selected by consumers are delivered over home broadband networks. All
content -- including HDTV -- can be distributed on a subscription or
pay-per-view basis with content promotion integrated into the user
experience. Best of all, IPTV offers true interactivity for the customer,
allowing two-way communication with services comparable to the Web,
creating a better environment for users, programmers and advertisers.
About Setanta Sports
In the United States, Setanta Sports is a 24-hour, digital pay TV
network dedicated to European and international soccer and world-class
rugby. It launched in the U.S. on April 26, 2005. Setanta Sports worldwide
is a leading, international pay television broadcaster and the number two
sports broadcaster in the United Kingdom. It provides top sports leagues
and events to more than 60 million digital television homes globally and to
commercial venues in six countries. Setanta Sports North America is owned
by Dublin-based Setanta Sports, which operates pay television networks in
the UK, Ireland, mainland Europe, North America, and Australia. The
company's U.S. operations are based in San Francisco.
About ITVN
Interactive Television Networks, Inc. is a vertically integrated
provider of interactive content networks delivered to the television over
home broadband. ITVN owns or controls all aspects of its business from
content licenses, management, billing, and streaming software to the
set-top-box installed in the consumer's home. Determined to remain the
leader in IPTV, ITVN has invested heavily into making this a global product
for people around the world. With its versatility and portability, ITVN
will remain the customers' choice for IPTV entertainment. For more
information, visit
This press release contains forward-looking statements that involve
risks and uncertainties that could cause actual events or results to differ
materially from the events or results described in the forward-looking
statements, including risks or uncertainties related to the release of
ITVN's network and products, the market acceptance of its products and
services, competition from companies that provide, or have announced an
intention to provide IPTV, the need for subsequent substantial additional
financing, and the company's ability to successfully market ITVN's products
and services. Additional uncertainties and risks are described in ITVN's
most recently filed SEC documents, such as its most recent current reports
on Form 8-K. All forward-looking statements are based upon information
available to ITVN on the date the statements are first published. ITVN
undertakes no obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events or

SOURCE Interactive Television Networks, Inc.

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