Both Sony and Samsung announced they wiil be dropping the prices on their 55 and 65 in. sets to $3998 and $5498 respectively.
http://reviews.cnet.com/8301-33199_7-57600087-221/samsung-sony-cut-4k-tv-prices/
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http://reviews.cnet.com/8301-33199_7-57600087-221/samsung-sony-cut-4k-tv-prices/
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