Santa Ana, Calif. -
SRS Labs introduced Thursday its CircleCinema 3D advanced audio solution for 3D HDTV systems.
CircleCinema 3D is said to be the first audio solution designed exclusively at SRS' Advanced Rendering Lab (ARL).
The company said that to deliver 3D audio, ARL engineers equipped CircleCinema 3D with the ability to render "an immersive three-dimensional soundstage utilizing a combination of state-of-the-art SRS surround and adaptive tuning technologies."