Stations Turn Focus to Web

dfergie

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HERE TO HELP YOU!
At NAB, Online Strategies Come to Fore

By Daisy Whitney
Their budgets are shrinking, their audiences are getting smaller and their advertising dollars are diminishing. Some won’t even be around in a few years due to economic pressure and potential changes in network-affiliate relations. To survive and thrive, local broadcasters are more dependent than ever on creating viable Web businesses.

Source & More: tvweek.com
 

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