Stations Turn Focus to Web

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dfergie

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At NAB, Online Strategies Come to Fore

By Daisy Whitney
Their budgets are shrinking, their audiences are getting smaller and their advertising dollars are diminishing. Some won’t even be around in a few years due to economic pressure and potential changes in network-affiliate relations. To survive and thrive, local broadcasters are more dependent than ever on creating viable Web businesses.

Source & More: tvweek.com
 

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