While DIRECTV insists that they dropped the price, they also removed some features that you end up paying the difference to get, no?
Team Summit - General Assembly
- Thread starter Scott Greczkowski
- Start date
- Latest activity Latest activity:
- Replies 245
- Views 34K
Sounds like Dish must me adding Showtime Anytime (currently available from U-Verse, FiOS & Comcast) they might also replicate the content via DISH Online.
Looks like the ad skipper is a big deal and may be a "hit" with a double meaning. The google news home page has it on page 1 of technology with a pile of links about stations vs viewers and billions of dollars in ad revenue possibly going up in smoke.
"He explained that with Auto Hop, viewers can use the fast-forward or rewind button to play back commercials if they want to because the recorded signal is not altered in any way.
Clayton said the technology would allow Dish to expand the capability to other programming, "if we so chose.".
Clayton said the technology would allow Dish to expand the capability to other programming, "if we so chose.".
more Clayton analysis: Similarly, he said he doesn't know if broadcasters would start rewording their retransmission agreements with Dish to prevent the commercial skipping mechanism, adding that initial concern over the implementation Prime Time Anytime was assuaged once broadcasters realized that their programs "got more visibility."
Asked if Dish would continue to find network TV advertising a valuable proposition if the commercial skipping feature became more pervasive, Clayton said: "There are lots of ways to advertise."
Asked if Dish would continue to find network TV advertising a valuable proposition if the commercial skipping feature became more pervasive, Clayton said: "There are lots of ways to advertise."
Then it's already made up it's development cost in free press.
I haven't seen anyone comment on the "dark side" potential of this. If they can recognize and skip commercials, they could pretty easily insert their own. That could ultimately be the end game. When retrans comes up, offer the ability to put in a "mandatory" highly targeted to the specific viewer commercial every 15 minutes or so similar to hulu.
I talked to my wife back home a bit ago and she all of a sudden noticed the new auto hop feature. I didn't even tell her about it. She was pretty excited as she was about to watch American idol.
Such auto commercial skipping features had been achieved and available long long time ago back in the 1990's and they worked very well from RePlay TV (digital tech) to the patented "Move Advance" and "Commercial Advance" for VCR's. I can tell you that as a regular user of the Commercial Advance on my old VCR's they rarely missed a bit, just about always PERFECT blissful commercial free watching without having to do a thing.
B.S. This guy is NO exec. More B.S because big networks often PAY stations to be an affiliate and air their network shows, and they do get RICH from every crumb of revenue produce. Finally, those broadcast licenses belong to EVERY American as WE OWN those frequencies and the nets pay NOTHING for the privilege. So, some "TV Exec" whines because he gets a FREE LUNCH paid for by the taxpayers and makes mountains of $$$$ and NEVER pays any "royalties" or shares to each and every one of use who ALLOW him to use our frequencies. His arrogance affirms that broadcasters forget they are "GUESTS" and who no longer practice equal time and don't want who pays for all the political ads they run to be listed on a website. He and his ilk ought to start a channel for MVPD only like USA, Liftetime, etc, then he will really own every link in the chain and do what he wants, but for now, it is hubris for them to charge retrans when WE already own AND SUBSIDIZE (US Government GRANTS and LOW-NO INTEREST LOANS PAID FOR JUST ABOUT EVERY NEW DIGITAL TRANSMITTER THE BROADCASTERS NOW HAVE) to untold amounts of money. Let's not forget that most of the local stations in this country are not "mom & pop" operations, but owned by very large corporations and companies themselves who often own whole groups of stations.
Last edited:
I think you may have misunderstood what I was commenting about. Certainly the commercial skipping features will work. I was commenting about a user who wanted to show the commercial the first time it was aired and skip it every other time. This was what I said would be a nightmare to implement. I agree completely with you on your point.
I thought I was responding to the concern that "it" would not work, it being auto skipping. But if I've misunderstood, I apologize.
And Reply couldn't just drop the LIL's only to have them come crawling back. This is Dish, the KING of drop channels. Plus Dish now has more flexibility regarding LiL's and replacements for them. However, it will be interesting to see if Dish will have to pay through the nose for top markets like LA-Chi-NY. They have the real leverage against Dish. Of course they are all O&O network stations.
JM42 said:
If the insert their own commercials then they would be breaking copyright by altering the networks shows with their own programming.
