todays PR release -Auction HD Blasts Off With First Live High-Definition Auction

Here's more information about the auction that will be shown LIVE on treasure HD.



March 27, 2004

Sale 2001--Swann's second annual Space Exploration sale features extraordinary objects, including this chart illustrating the Apollo 11, 12 and 14 moon walks, which is signed and inscribed by Buzz Aldrin, Alan Bean and Edgar Mitchell (shown).

Date: March 27, 2004
Time: 2 PM
Exhibition Time: March 20, 10-4; March 22 to March 26, 10-6; March 27, 10-12
Contact Person: George Lowry,


Early NASA items include a 23-reel microfilm archive containing thousands of documents related to the design and structure of the Mercury spacecraft. It is doubtful that a complete set of original Mercury blueprints on paper still exists, and even microfilm sets such as this are scarce (see top illustration); the auction offers many important signed flown items from the collection of


Buzz Aldrin, the second man ever to set foot on the moon, including a U.S. flag flown with Apollo 11 (second illustration); a more personal object, a toothbrush and storage sleeve—one of only two taken to the lunar surface on the Apollo mission—with a typed letter signed by Aldrin (third illustration); a spectacular item from the Apollo 14 mission is a flown "PLSS" strap with lunar dust on it--part of Edgar Mitchell’s gear--was on the moon’s surface for more than 33 hours (fourth illustration); and among items from the estate of astronaut David Brown, who died a year ago in the Space Shuttle Columbia tragedy, being sold for charity is a NASA color lithograph of the Columbia crew signed by all of the flight members (see last illustration).
nothing much here for most of us but some might find this of interest
Auction HD Blasts Off With First Live High-Definition Auction
Friday March 26, 7:00 am ET
VOOM HD Originals Channel to Telecast Upcoming Swann Auction Galleries' Space Exploration Sale

JERICHO, N.Y., March 26 /PRNewswire-FirstCall/ -- This Saturday, Auction HD, one of the VOOM HD Originals, makes a "giant leap" into the exciting world of high-profile buying and selling when it airs its first live auction in high-definition (HD), Swann Auction Galleries' Space Exploration sale. Exclusive live coverage of this auction of out-of-this-world aeronautical items is available on Auction HD and airs Saturday, March 27, 2004 at 2:00 p.m. Telecast in crystal-clear high-definition, Auction HD puts collectors at home in the center of the bidding wars, from the first paddle wave until the final hammer falls.

Auction HD provides collectors of all levels across the country unprecedented access to sales at the world's leading auction houses. The channel (formerly named Treasure HD) provides viewers with previews of upcoming auctions and news from the collecting world, in addition to live telecasts of notable sales. Everything from classic cars, to Hollywood memorabilia, to impressionist art is enhanced in vivid HD for an up-close and personal look at each lot.

"We are thrilled to be working with Swann Auction Galleries to provide auction enthusiasts and novices alike the unique opportunity to witness a world-class sale as if they were front-row spectators," said Bill Roberts, vice president of programming, Auction HD. "Moving forward, Auction HD will continue to offer unparalleled access to prestigious sales at premiere auction houses."

Swann Auction Galleries' Space Exploration sale includes a cosmic cache of aeronautical effects that have been to the moon and back, including flown items from Apollo 11, navigational charts used by Neil Armstrong and Buzz Aldrin during the first lunar landing, and personal items of space exploration's top astronauts. In total, the sale comprises more than 300 lots of equipment and artifacts, patches and emblems, medallions, manuals, charts and maps, postal covers, photographs, posters and more.

"We are pleased the Space Exploration sale is now available for viewing across the country on Auction HD," said Caroline Birenbaum, director of communications for Swann Auction Galleries. "It's a perfect fit that this particular auction, the most technological we offer, will be telecast in revolutionary high-definition format."

Auction HD is currently producing preview shows for major auction houses such as Christie's, Sotheby's, Freeman's and Doyle New York, to name a few, with the anticipation of telecasting a selection of their live auctions in the upcoming months.

Auction HD is one of the VOOM HD Originals, an all-inclusive package of 21 commercial-free channels created by Rainbow Media and available exclusively to subscribers of VOOM, the first television service to offer a comprehensive array of HD programming to customers throughout the continental United States. In addition to Auction HD, the VOOM HD Originals include exclusive HD coverage of international soccer on WorldSport HD; unique animation entertainment on Animania HD; artistic masterpieces from around the world on Gallery HD; spine-chilling movies brought to life in hi-def on Monsters HD; 24/7 news shot in native HD on HDNews; experimental non-narrative video art on MOOV; the latest pop music concerts on Rave HD; in-your-face action sports on Rush HD; the best in fashion, food and fine living on Ultra HD; and HD Cinema 10, a 10-channel multiplex of uncut, commercial-free movies in HD.

About VOOM and Rainbow DBS

VOOM, provided by Rainbow DBS, Cablevision System Corporation's satellite service division, is the first television service to provide a comprehensive array of high-definition (HD) programming for the rapidly growing but underserved HDTV audience. VOOM's lineup of more than 30 HD channels features an exclusive package of brand-new, commercial-free channels such as WorldSport, Epics and Animania. The service also includes over 70 of the most popular cable channels in standard-definition (SD), 18 digital music channels, and over-the-air digital broadcast channels in HD, where available. VOOM is offered across the continental United States through local Sears retailers, by calling 1-800-GET-VOOM, or by visiting

About Rainbow Media Holdings LLC

The exclusive VOOM HD Originals package of 21 commercial-free HD channels was created by Rainbow Media Holdings LLC. A leader in sports, news and entertainment programming, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC - News). Rainbow Media owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; as well as the on-demand services: Mag Rack, Uncensored On Demand, World Picks On Demand and World Picks Networks. Rainbow Media's other businesses include its regional programming services -- MetroChannels, News 12 Networks and Rainbow Sports Networks -- in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow Media is also a 50 percent partner in Fox Sports Net.

Dan Ronayne
Rainbow Media

Suzie Pileggi
Weber Shandwick
I know you guys are not into home shopping but I am interested to see how this is going to look. Another note: The PG has been updated and now says Auction HD instead of Treasure HD - the channel name.
Preliminary review: The girl in the studio was completely in HD and looked gorgeous. The Auction itself is SD (small window showing auctioneer). I would like to see the entire room and the action of the auction. This will be an improvement for the future. I guess they don't the equipment to do this.

The prices are outrageous for these items but I guess that the people that goes these auctions are not like me who just barely make a living. :)

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