I think what you are seeing is people are cutting their bills. Like fast food joints are no longer packing people in at the ridiculous high prices and are having to offer a $5.00 value meal to get anyone in their restaurant and only make .25 cents off each meal in profit.
We only go to Dairy Queen and order the ice cream. The rest of the time my wife makes hamburgers and fries at home and we have Taco Tuesday and she can make the buritos like Taco bell does too - since she used to work for them at a teenager. People are learning to cut out fast food , Starbucks high priced coffee, Movies at the theater - unless it's a damn good movie they have to see there.
Now along the regular cable/satellite churn we are seeing some streaming services shutting down and people are choosing to only watch a service when a show is on they like. The rest of the time they stop subscribing.
They can bundle all those service together to save a few dollars, but I won't sub because you can't just turn one of them off. It's just another way of forcing you to subscribe to a service you don't watch.
High priced sports channels are even going to their own high priced service. If you really want it you have to pay for it. They can't use subscribers any more to subsidize their high priced sports channels like they did when cable /satellite was the rule. Luckily for me I never cared about sports at all. So more savings for me.