While this is true, I think this is precisely why they did this. Since they can't write-down the goodwill, they would have to risk devaluing the book value of the channels themselves. Better to move them to a new entity at full book value and then run the risk of them being worth less later. I appreciate good accounting shenanigans as much as the next guy, but we all know that none of these assets are worth what they used to be. It's getting close to the point where the only true value left is the brand name itself.Not the same situation at all because that isn't how accounting works. The write-downs you reference were related to the goodwill that was on the books for Warners/Paramount as a result of the acquisitions they went through. These networks have a very long history under current ownership so there is little to no goodwill to write-down (USA has been part of NBCU since 2004, Syfy since 1997, Oxygen 2007, E! 1997 while MS NBC, CNBC and Golf all internally developed so zero goodwill). This is no "write-down" coming for these channels that they are trying to avoid.