LOS ANGELES, April 12, 2016 – The UHD Alliance (UHDA), the inter-industry group charged with fostering the Ultra HD ecosystem and promoting the benefits of Ultra HD entertainment technology, today expanded the range of products that can bear the ULTRA HD PREMIUM logo with announcement of certification and logo licensing for Ultra HD Blu-ray Players. The ULTRA HD PREMIUM logo, which was unveiled at CES® 2016, helps consumers identify televisions, content, content services, and now, playback devices, capable of delivering a premium experience to an exploding Ultra HD market that is expected to grow eightfold by 2019.
Developed through the collaborative efforts of leading film studios, consumer electronics manufacturers, content distributors and technology companies, the ULTRA HD PREMIUM specifications reflect collective expertise from across the Ultra HD ecosystem, as well as significant input gleaned from experiential consumer testing.
The UHDA’s ULTRA HD PREMIUM logo is reserved for products, content and services that comply with performance metrics for resolution, high dynamic range (HDR), peak luminance, black levels and wide color gamut among others. The specifications also make recommendations for immersive audio and other features. These advances in resolution, contrast, brightness, color and audio combine to deliver a premium Ultra HD experience in the home.