XM Satellite Radio Launches 'Listen Large(TM),'
XM's Largest Holiday Marketing Campaign
Ellen DeGeneres, Snoop Dogg, Derek Jeter, David Bowie and Martina McBride
Featured in Star-Studded Campaign that Brings to Life
the Wide Variety of XM's Industry-Leading Content
WASHINGTON and NEW YORK, Nov. 14 /PRNewswire-FirstCall/ -- XM Satellite
Radio, the nation's leading satellite radio company with more than 5 million
subscribers, has launched "Listen Large(TM)," the company's largest holiday
marketing campaign, featuring television, print, radio, online and outdoor
advertising to promote XM's wide variety of programming and best-in-class
satellite radios.
(Photo: http://www.newscom.com/cgi-bin/prnh/20051114/DCM014-a
http://www.newscom.com/cgi-bin/prnh/20051114/DCM014-b
http://www.newscom.com/cgi-bin/prnh/20051114/DCM014-c )
(Logo: http://www.newscom.com/cgi-bin/prnh/20000724/XMSATLOGO )
Headlining XM's "Listen Large" campaign are two TV spots with superstars
Ellen DeGeneres, Snoop Dogg, Derek Jeter, David Bowie and Martina McBride to
showcase the enormous number of choices that XM offers consumers across its
150-plus channels, including the largest music playlist in satellite radio,
the most live sports content, exclusive live concerts, and premier news and
talk radio, whenever and wherever a subscriber wants to listen.
"XM Satellite Radio leads the industry with seventy percent of satellite
radio customers, who are won over by XM's unprecedented programming choices
and star power, as well as the cutting-edge technology that allows them to
listen anytime, anywhere," said Hugh Panero, President and CEO, XM Satellite
Radio. "By showcasing the diversity of our programming, including our
commercial-free music channels, the 'Listen Large' campaign appeals to
millions of consumers who demand the high-quality listening experience that
has made XM number one."
The "Listen Large" TV spots with DeGeneres, Snoop, Jeter, Bowie and
McBride will appear during prime time on broadcast network television and
cable TV beginning today. The two 30-second spots take a light-hearted look
behind the scenes at XM as Snoop roams through the XM studios and meets up
with other personalities who appear on XM. XM offers satellite radio
broadcasts of "The Ellen DeGeneres Show;" Snoop hosts an exclusive XM music
show; Jeter's New York Yankees are part of XM's comprehensive coverage of
Major League Baseball; Bowie and McBride represent the diversity of XM's
critically-acclaimed music channels. The spot was produced by Mullen and
directed by Cannes and Emmy Award-winning commercial director Baker Smith of
Harvest Films.
Among the prime-time network TV shows to feature the "Listen Large" spot
will be the November 17 episode of NBC's "The Apprentice." XM will also be
the featured company during the "Apprentice" episode, in which XM's music
programmers judge the two teams of candidates as they find, develop, and
market a new music artist. In a recent survey by the media buying firm Magna
Global, "The Apprentice" was ranked as the top TV series with the highest
concentration of 25-to-54-year-old viewers and households with an annual
income of $100,000 or more.
In addition to the TV spot, the "Listen Large" campaign includes special
holiday pricing on XM radios, as well as national and local radio spots,
national magazine ads and inserts aimed at key target audiences, newspaper
advertising in major markets nationwide, online ad banners, outdoor billboards
that target commuters, and other elements.
"The 'Listen Large' marketing campaign shows how XM Satellite Radio offers
something for everyone, making it the perfect holiday gift," said Steve Cook,
Executive Vice President, Sales, Marketing and Customer Operations, XM
Satellite Radio. "The campaign highlights the industry-leading programming and
radios offered by XM, and it complements the competitive pricing of XM radios
for the holiday shopping season."
XM offers the most choices in satellite radio, including the most
commercial-free music channels, ranging from rock to reggae, country to
classical, hip hop to jazz; the most live sports with more than 5000 events a
year, including Major League Baseball, NASCAR, NHL, PGA TOUR, IndyCar Series,
college football and basketball, World Cup Soccer, and ESPN Radio's live play-
by-play coverage of NBA games and other sports; premier talk radio content
such as Take Five, the brand-new XM talk channel produced by and for women,
which features "The Ellen DeGeneres Show" and "The Tyra Banks Show;" and 24-
hour news, traffic, and weather information.
Listeners can tune into XM Satellite Radio from coast to coast on radio
receivers for the vehicle, home, and portable use, as well as online. XM's
award-winning product portfolio includes portable XM2go radios, the first and
only wearable satellite radios that receive live programming "on the go." For
more information about XM Satellite Radio, visit http://www.xmradio.com .
About XM Satellite Radio
XM (Nasdaq: XMSR) is America's number one satellite radio service with
more than 5 million subscribers. Broadcasting live daily from studios in
Washington, DC, New York City and Nashville at the Country Music Hall of Fame,
XM's 2005 lineup includes more than 150 digital channels of choice from coast
to coast: the most commercial-free music channels, plus premier sports, talk,
comedy, children's and entertainment programming; and 21 channels of the most
advanced traffic and weather information. XM was named Best Radio Service at
the 2004 Billboard Digital Entertainment Awards.
XM, the leader in satellite-delivered entertainment and data services for
the automobile market through partnerships with General Motors, Honda, Toyota,
Hyundai, Nissan, Porsche, and Volkswagen/Audi, is available in more than 120
different vehicle models for 2005. XM's industry-leading products are
available at consumer electronics retailers nationwide. For more information
about XM hardware, programming and partnerships, please visit
http://www.xmradio.com .
Factors that could cause actual results to differ materially from those in
the forward-looking statements in this press release include demand for XM
Satellite Radio's service, the Company's dependence on technology and third
party vendors, its potential need for additional financing, as well as other
risks described in XM Satellite Radio Holdings Inc.'s Form 10-Q filed with the
Securities and Exchange Commission on 11-07-05. Copies of the filing are
available upon request from XM Radio's Investor Relations Department.
SOURCE XM Satellite Radio
XM's Largest Holiday Marketing Campaign
Ellen DeGeneres, Snoop Dogg, Derek Jeter, David Bowie and Martina McBride
Featured in Star-Studded Campaign that Brings to Life
the Wide Variety of XM's Industry-Leading Content
WASHINGTON and NEW YORK, Nov. 14 /PRNewswire-FirstCall/ -- XM Satellite
Radio, the nation's leading satellite radio company with more than 5 million
subscribers, has launched "Listen Large(TM)," the company's largest holiday
marketing campaign, featuring television, print, radio, online and outdoor
advertising to promote XM's wide variety of programming and best-in-class
satellite radios.
(Photo: http://www.newscom.com/cgi-bin/prnh/20051114/DCM014-a
http://www.newscom.com/cgi-bin/prnh/20051114/DCM014-b
http://www.newscom.com/cgi-bin/prnh/20051114/DCM014-c )
(Logo: http://www.newscom.com/cgi-bin/prnh/20000724/XMSATLOGO )
Headlining XM's "Listen Large" campaign are two TV spots with superstars
Ellen DeGeneres, Snoop Dogg, Derek Jeter, David Bowie and Martina McBride to
showcase the enormous number of choices that XM offers consumers across its
150-plus channels, including the largest music playlist in satellite radio,
the most live sports content, exclusive live concerts, and premier news and
talk radio, whenever and wherever a subscriber wants to listen.
"XM Satellite Radio leads the industry with seventy percent of satellite
radio customers, who are won over by XM's unprecedented programming choices
and star power, as well as the cutting-edge technology that allows them to
listen anytime, anywhere," said Hugh Panero, President and CEO, XM Satellite
Radio. "By showcasing the diversity of our programming, including our
commercial-free music channels, the 'Listen Large' campaign appeals to
millions of consumers who demand the high-quality listening experience that
has made XM number one."
The "Listen Large" TV spots with DeGeneres, Snoop, Jeter, Bowie and
McBride will appear during prime time on broadcast network television and
cable TV beginning today. The two 30-second spots take a light-hearted look
behind the scenes at XM as Snoop roams through the XM studios and meets up
with other personalities who appear on XM. XM offers satellite radio
broadcasts of "The Ellen DeGeneres Show;" Snoop hosts an exclusive XM music
show; Jeter's New York Yankees are part of XM's comprehensive coverage of
Major League Baseball; Bowie and McBride represent the diversity of XM's
critically-acclaimed music channels. The spot was produced by Mullen and
directed by Cannes and Emmy Award-winning commercial director Baker Smith of
Harvest Films.
Among the prime-time network TV shows to feature the "Listen Large" spot
will be the November 17 episode of NBC's "The Apprentice." XM will also be
the featured company during the "Apprentice" episode, in which XM's music
programmers judge the two teams of candidates as they find, develop, and
market a new music artist. In a recent survey by the media buying firm Magna
Global, "The Apprentice" was ranked as the top TV series with the highest
concentration of 25-to-54-year-old viewers and households with an annual
income of $100,000 or more.
In addition to the TV spot, the "Listen Large" campaign includes special
holiday pricing on XM radios, as well as national and local radio spots,
national magazine ads and inserts aimed at key target audiences, newspaper
advertising in major markets nationwide, online ad banners, outdoor billboards
that target commuters, and other elements.
"The 'Listen Large' marketing campaign shows how XM Satellite Radio offers
something for everyone, making it the perfect holiday gift," said Steve Cook,
Executive Vice President, Sales, Marketing and Customer Operations, XM
Satellite Radio. "The campaign highlights the industry-leading programming and
radios offered by XM, and it complements the competitive pricing of XM radios
for the holiday shopping season."
XM offers the most choices in satellite radio, including the most
commercial-free music channels, ranging from rock to reggae, country to
classical, hip hop to jazz; the most live sports with more than 5000 events a
year, including Major League Baseball, NASCAR, NHL, PGA TOUR, IndyCar Series,
college football and basketball, World Cup Soccer, and ESPN Radio's live play-
by-play coverage of NBA games and other sports; premier talk radio content
such as Take Five, the brand-new XM talk channel produced by and for women,
which features "The Ellen DeGeneres Show" and "The Tyra Banks Show;" and 24-
hour news, traffic, and weather information.
Listeners can tune into XM Satellite Radio from coast to coast on radio
receivers for the vehicle, home, and portable use, as well as online. XM's
award-winning product portfolio includes portable XM2go radios, the first and
only wearable satellite radios that receive live programming "on the go." For
more information about XM Satellite Radio, visit http://www.xmradio.com .
About XM Satellite Radio
XM (Nasdaq: XMSR) is America's number one satellite radio service with
more than 5 million subscribers. Broadcasting live daily from studios in
Washington, DC, New York City and Nashville at the Country Music Hall of Fame,
XM's 2005 lineup includes more than 150 digital channels of choice from coast
to coast: the most commercial-free music channels, plus premier sports, talk,
comedy, children's and entertainment programming; and 21 channels of the most
advanced traffic and weather information. XM was named Best Radio Service at
the 2004 Billboard Digital Entertainment Awards.
XM, the leader in satellite-delivered entertainment and data services for
the automobile market through partnerships with General Motors, Honda, Toyota,
Hyundai, Nissan, Porsche, and Volkswagen/Audi, is available in more than 120
different vehicle models for 2005. XM's industry-leading products are
available at consumer electronics retailers nationwide. For more information
about XM hardware, programming and partnerships, please visit
http://www.xmradio.com .
Factors that could cause actual results to differ materially from those in
the forward-looking statements in this press release include demand for XM
Satellite Radio's service, the Company's dependence on technology and third
party vendors, its potential need for additional financing, as well as other
risks described in XM Satellite Radio Holdings Inc.'s Form 10-Q filed with the
Securities and Exchange Commission on 11-07-05. Copies of the filing are
available upon request from XM Radio's Investor Relations Department.
SOURCE XM Satellite Radio
