I think that article is trying to point out that NONE of the present tv sets have an ATSC 3.0 TUNER for OTA broadcasts.
So, holding off a new tv purchase until they do, could be prudent for the average person.
People who are upgrading to 4K are probably using sources other than just OTA. If they're using cable or satellite, it doesn't matter. If they're cord cutters they'll probably be just fine with a separate ATSC 3.0 tuner when they drop, and unlike the ATSC 1.0 transition, there will be obvious needs for high end ATSC 3.0 tuners with 4K, HDR, etc.
Now that the HDR wars are settling out and you know the options there, there's not really a big reason to wait on 4K anymore if you really want it. Honestly, given how much interactivity and different things are in ATSC 3.0, I don't necessarily want it built into my TV anyway. And, at the end of the day, I use an external tuner (my Dish receiver) to watch ATSC 1.0 channels anyway. Even given this FCC announcement (which I knew about before hand) I don't regret buying my 4K TV 2 weeks ago at all.
so you just buy a tuner..OTA is fading away as more frequencies are stolen
Well, no one is stealing frequencies. Channels that don't want to give up their frequencies are free to keep them. The only broadcast frequencies that are going away are those that are unused or those where the broadcaster voluntarily sells them. And when it comes to unused frequencies, when is the last time a brand new built from scratch full power TV station started up in a major market?
I think take up of 3.0 will get a lot of push back. Unlike HD there is virtually no obvious consumer benefit.
The initial digital transition was delayed for years and occurred with a major physical change to panels and a clearly obvious SD to HD quality improvement. HD to 4K just doesn't have the same visual impact.
With no simulcast or subsidies planned(as of now) the cut over will kill 99% of the actual OTA consumers unless delayed until the ecosystem supports it.
Seems like its almost an acknowledgement OTA isn'the a big deal anymore, but still give the locals need an excuse to exist with less bandwidth.
Well, the thing is simulcast *is* planned, you're just wrong there. What will happen is the major networks will simulcast on one or maybe two beacon frequencies and then they will use the rest of their frequencies to load up on subchannels. 4K is not a huge upgrade, sure, but having the option to broadcast 4K for special events will be a big deal for networks heavy on sports (Fox, CBS). However, even bigger than that is the immense bandwidth that will be available for subchannels. That along with the "interactivity" (read: ways to squeeze out more ad dollars) will push some of the big broadcast companies (think the Sinclairs of the world, not necessarily the networks) hard into ATSC 3.0