In the beginning, E* offering VOOM HD Networks was a premium. It was a tool for savvy customers who didn't mind spending extra for these services. They were at the time high-end customers. Just like the same people who would spend extra to get Sunday Ticket, Extra Innings, etc.
Now, E* needs a serious plan.
Are they going to become a price service? No.
Are they going to start bundling services? No. They are not a telco. No infrastructure in place.
Is HD service becoming a commodity? Yes.
Are they going to enter into exclusive agreements with content providers? Only Voom which seems to be ending at this minute.
Are they spending several dollars to keep existing customers? They must.
Do they have a marketing plan? Please let me know.
I feel for the retailers who are trying to sell E* service. Almost a bait and switch yesterday. I am anxious to find out their new marketing plan.
Now, E* needs a serious plan.
Are they going to become a price service? No.
Are they going to start bundling services? No. They are not a telco. No infrastructure in place.
Is HD service becoming a commodity? Yes.
Are they going to enter into exclusive agreements with content providers? Only Voom which seems to be ending at this minute.
Are they spending several dollars to keep existing customers? They must.
Do they have a marketing plan? Please let me know.
I feel for the retailers who are trying to sell E* service. Almost a bait and switch yesterday. I am anxious to find out their new marketing plan.