It could be a Nielsen ratings trick. If you have a popular show extend it by a few minutes into the next hour. the high ratings of the first show spills over into the first segment of the (usually weaker) second show, artificially skewing the second show's ratings and ad rates
USA did(still does?) it with wrestling
That sounds totally plausible.
: is up with this nuttery on the History Channel?
: Don't get me started on the two bimbo's and the clown from I think Georgia. (that's supposed to be a over 20 year veteran) 