The first 500,000 PS3s will have Talledega Nights included with them. That'll help jump start BD. But Sony has a way lately of snatching defeat from the jaws of victory, so we will see. For the percentage of PS3 owners that will plug into an HD set, it's a simple task to buy or rent a BD movie to try it out. And more studios support BD today. And the computer world is pretty solid behind BD, for it's greater capacity and growth. Large retailers seem to tend toward BD.
The matter won't be settled for another year or 2, maybe more. Possibly both will survive. It ain't over yet, despite what some would have you believe.