I'm not sure why they would need to "define it" as one or the other, if it does a good job with both. There's never been a system (that I can remember) that does as many things as well as the PS3 does, so why not tout them?
Now, from Squaresoft's perspective, I can see where they would complain about the gaming part of it - it has been lacking for the better part of the year that the PS3 has been out. There has been the sense that they have been trying too hard to be all things to all people for the last 10 months and not really doing anything well.
It seems, though, that things are getting better on all fronts (with the possible exception of profits

) - better games are coming out, better movies are available, and it seems to me that Sony is doing a better job marketing both.
By the way, that quote hit the nail on the head with the comments about the Wii...