To Toshiba they are going to ride their old tech DVD to the grave...
It is not
their grave. Sony has a place there, too.
DVD's ride might be much longer than BD's.
...the PS3 is no longer on life support
I didn't say it is.
BD as a format is. Or they wouldn't be giving away the players for free with select HDTVs.
BDA needs players in customers homes. Then they can start thinking about making them buy movies.
PS3 as a "trojan horse" was suppose to deliver this. It didn't. Projections for this year are cut but 60%.
Is this what you call success?
and it seems as if Sony has not only reduced the manufacturing to $400 but with their lastest announcements
of a smaller blu laser assy and going to 45n on the Cell that Sony is primed to start making money...
Sony is breaking even (if you believe them) on manufacturing.
This was exactly what Toshiba was saying about their $150 players.
Marketting, distribution, BOGOs, incentives, replication for other studios, advertising, etc. is not included.
And they would need a lot of this for years to come... Especially if they plan to buy Uni's Para's, Dream's and Toshiba loyalty...
...back in 1972 when Toyota first started selling nationwide GM, Ford, and Chrysler all laughed at Toyota...
A car is a car is a car.
If you believe BD will be given a 30+ year time frame to take a shot at DVD supremacy - you are dreaming.
They have 3 years at best. Maybe not even that...
Diogen.