That may well be, but the protests certainly brought the advertisers under the intense spotlight of Martha Burke. I never recall the Augusta National "spokesperson" coming on and making the claim so plainly that "56 minutes of every hour is commercial free". It is now said almost as spit in the face of Martha and her cranky protests.
Not to get too political, but if this were a public Country Club that received any public money and was excluding people based on race or gender or age, then I would be okay with her fight. But it is a private club that makes it own rules. If they don't want women, then so be it. If they want to insist that every member wears a certain color shoes or use a particular brand of clubs/balls, then so be it. If the members don't like the policies, they have a choice: quit the club, or fight for change from inside. I will now step down from my stump