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DIRECTV Nearly Doubles Net Additions with 611,000 in the Quarter

• DIRECTV Latin America sets all-time records for gross and net additions with 765,000 and 427,000, respectively, in the quarter.
• DIRECTV U.S. increases net additions 84% to 184,000 in the quarter.

DIRECTV Revenues Grow 13% to $6.32 Billion

• Increase driven by strong subscriber growth coupled with higher ARPU of 11.7% at DIRECTV Latin America and 3.9% at DIRECTV U.S.

Operating Profit before Depreciation and Amortization Increases 12% to $1.77 Billion and Operating Profit Grows 21% to $1.16 Billion

• Growth driven by DIRECTV Latin America's 57% increase in operating profit before depreciation and amortization to $384 million and a 74% increase in operating profit to $219 million.

DIRECTV Diluted Earnings per Share Increases 44% to $0.85
EL SEGUNDO, Calif.--(BUSINESS WIRE)-- DIRECTV (NASDAQTV) today reported an increase in first quarter 2011 revenues of 13% to $6.32 billion, operating profit before depreciation and amortization1 (OPBDA) of 12% to $1.77 billion and operating profit of 21% to $1.16 billion compared to last year's first quarter. DIRECTV reported that first quarter net income increased 21% to $674 million and diluted earnings per share grew 44% to $0.85 compared with the same period last year.
"Building on the momentum of one of our best years ever, DIRECTV delivered another strong quarter of operating and financial results," said Mike White, president and CEO of DIRECTV. "Record-setting subscriber growth in Latin America and robust customer gains in the U.S. culminated in a nearly two-fold increase in consolidated net additions to 611,000. These industry leading subscriber gains combined with DIRECTV Latin America's 11.7% ARPU growth and margin expansion of 320 basis points, drove double-digit growth in consolidated revenues and operating profit before depreciation and amortization to 13% and 12%, respectively. In addition, the strength and stability of our cash flow continues to create significant value for our shareholders, as the continuation of our share repurchase program along with net income growth of 21% lifted diluted earnings per share by 44% to $0.85 in the quarter."


First Quarter Review
DIRECTV's first quarter revenues of $6.32 billion increased 13% over the same period last year principally due to strong subscriber and ARPU growth at DIRECTV U.S. and DIRECTV Latin America (DTVLA). Operating profit before depreciation and amortization increased 12% to $1.77 billion and operating profit grew 21% to $1.16 billion primarily due to the gross profit associated with higher revenues partially offset by higher subscriber acquisition costs at DIRECTV U.S. and DTVLA mostly related to higher gross additions. Operating profit was also favorably impacted by lower depreciation and amortization expense at DIRECTV U.S.


DIRECTV Consolidated

Three Months


Dollars in Millions except Earnings


Ended March 31,

per Class A Common Share 2011 2010

Revenues

$ 6,319 $ 5,608

Operating Profit Before Depreciation and Amortization(1)

1,766

1,575

Operating Profit

1,155

956

Net Income Attributable to DIRECTV

674

558

Diluted Earnings Per Class A Common Share

0.85

0.59


Capital Expenditures and Cash Flow


Cash Paid for DIRECTV U.S. Subscriber Leased Equipment - Acquisitions, Upgrade and Retention

243

196


Cash Paid for Property, Equipment and Satellites

401

277

Cash Flow Before Interest and Taxes(2)

899

1,074


Free Cash Flow(3)

665

1,031

Net income attributable to DIRECTV increased 21% to $674 million and diluted earnings per share improved 44% to $0.85 compared with the first quarter of last year primarily due to higher operating profit, share repurchases made over the last twelve months as well as a $25 million pre-tax gain resulting from the sale of a 5% interest in Game Show Network, recorded in "Other, net" on the Consolidated Statements of Operations. These increases were partially offset by higher interest expense principally resulting from an increase in long-term debt. Also impacting the comparison was a $67 million pre-tax gain in the first quarter of 2010 related to the final settlement of the equity collars assumed in the Liberty transaction and a lower effective tax rate in 2011 resulting from previously unrecognized foreign tax credits recorded in the quarter.
Cash flow before interest and taxes2 declined 16% to $899 million and free cash flow3 declined 35% to $665 million compared to the first quarter of 2010 as the higher OPBDA and a $43 million dividend payment from Sky Mexico were more than offset by higher uses of working capital due in part to increased inventory levels at DIRECTV U.S., as well as greater capital expenditures driven by the higher gross additions and increased demand for advanced set-top receivers. Free cash flow was also negatively impacted by the timing and amount of cash interest payments related to an increase in long-term debt, as well as higher cash tax payments.
Also during the quarter but not included in free cash flow, were cash paid for share repurchases of $1.41 billion and proceeds from the sale of a 5% interest in Game Show Network for $60 million. In addition, in March 2011, DIRECTV U.S. completed a $4.0 billion debt financing consisting of $1.5 billion in 3.50% Senior Notes due 2016, $1.5 billion in 5.0% Senior Notes due 2021 and $1.0 billion in 6.375% Senior Notes due 2041. DIRECTV also completed a tender offer in March 2011 for $341 million of 6.375% Senior Notes due 2015.




First Quarter Review

Three Months

DIRECTV U.S.

Ended March 31,


Dollars in Millions except ARPU 2011 2010

Revenue
$ 5,145
$ 4,772

Average Monthly Revenue per Subscriber (ARPU) ($)

88.79

85.47

Operating Profit Before Depreciation and Amortization(1)

1,363

1,306

Operating Profit

921

808

Cash Flow Before Interest and Taxes(2)

717

984



Free Cash Flow(3)

568

967

Subscriber Data (in 000's except Churn)


Gross Subscriber Additions


1,052

925

Average Monthly Subscriber Churn

1.50 %
1.48 %


Net Subscriber Additions


184

100

Cumulative Subscribers

19,407

18,660

In the quarter, DIRECTV U.S. revenues increased 8% to $5.15 billion primarily due to strong ARPU growth and the larger subscriber base. ARPU of $88.79 increased 3.9% due to price increases on programming packages and leased boxes, as well as higher advanced service fees. Net additions increased 84% to 184,000 principally due to higher gross additions partially offset by a slightly higher average monthly churn rate of 1.50%. DIRECTV U.S. ended the quarter with 19.41 million subscribers, an increase of 4% over the 18.66 million subscribers reported for the quarter ended March 31, 2010.
First quarter OPBDA increased 4% to $1.36 billion and operating profit increased 14% to $921 million primarily due to gross profit associated with higher revenue partially offset by higher subscriber acquisition costs related to the increase in gross subscriber additions and higher demand for advanced service equipment. Operating profit was also favorably impacted by the completion of amortization for subscriber-related intangible assets as well as lower depreciation expense associated with a reduction in set-top box capital expenditures over the last several years.


DIRECTV Latin America (DTVLA) owns approximately 93% of Sky Brazil, 41% of Sky Mexico and 100% of PanAmericana, which covers most of the remaining countries in the region. Sky Mexico, whose results are accounted for as an equity method investment and therefore are not consolidated by DTVLA, had approximately 3.31 million subscribers as of March 31, 2011 bringing the total subscribers in the region to 9.55 million.
First Quarter Review
DIRECTV Latin America gross additions increased 55% to an all-time record of 765,000 in the quarter largely due to increased demand from the middle market segment mainly in Brazil. The record gross additions and a decline in post-paid churn to 1.43% driven by lower churn in Brazil and Venezuela, resulted in record net additions of 427,000, nearly double last year's first quarter results. Revenues for DTVLA increased 43% to $1.11 billion in the quarter principally due to strong subscriber growth and an 11.7% increase in ARPU. The increase in ARPU to $61.69 was mostly due to price increases and higher sales of HD and DVR services as favorable exchange rates in Brazil were mostly offset by unfavorable exchange rates in Argentina and Venezuela.

Three Months

DIRECTV Latin America

Ended March 31,

Dollars in Millions except ARPU 2011 2010

Revenue

$ 1,114
$ 779

Average Monthly Revenue per Subscriber (ARPU) ($)

61.69

55.24



Operating Profit Before Depreciation and Amortization(1)

384

244

Operating Profit

219

126

Cash Flow Before Interest and Taxes(2)

156

66

Free Cash Flow(3)

76

44

Subscriber Data(4) (in 000's except Churn)

Gross Subscriber Additions

765

493
Average Monthly Total Subscriber Churn

1.87 %

1.93 %


Average Monthly Post-paid Subscriber Churn

1.43 %

1.57 %

Net Subscriber Additions

427

221

Cumulative Subscribers

6,235

4,809


DIRECTV Latin America's first quarter 2011 OPBDA increased 57% to $384 million and operating profit increased 74% to $219 million, primarily due to the gross profit associated with higher revenue partially offset by higher subscriber acquisition costs associated with the record gross additions. Also impacting operating profit were higher depreciation expenses mostly due to the increase in set-top boxes deployed related to the higher gross subscriber additions attained over the last year.


A live webcast of DIRECTV's first quarter 2011 earnings call will be available on the company's website at www.directv.com/investor. The webcast will begin at 2:00 p.m. ET, today, May 5, 2011. Access to the earnings call is also available in the United States by dialing (888) 395-3241 and internationally by dialing (719) 457-2653. The conference ID number is 6031869. A replay of the call can be accessed by dialing 888-203-1112 in the U.S. and 719-457-0820 internationally. The Replay pass code is 6031869. The replay will be available from 3:30 p.m. PT, Thursday, May 5 through 9:59 p.m. PT, Thursday, May 12 and will also be archived on our website at www.directv.com/investor.


(1) Operating profit before depreciation and amortization, which is a financial measure that is not determined in accordance with accounting principles generally accepted in the United States of America, or GAAP, should be used in conjunction with other GAAP financial measures and is not presented as an alternative measure of operating results, as determined in accordance with GAAP. Please see each of DIRECTV and DIRECTV Holdings LLC's Annual Reports on Form 10-K for the year ended December 31, 2010 for further discussion of operating profit before depreciation and amortization. Operating profit before depreciation and amortization margin is calculated by dividing operating profit before depreciation and amortization by total revenues.
(2) Cash flow before interest and taxes, which is a financial measure that is not determined in accordance with GAAP, is calculated by deducting amounts under the captions "Cash paid for property and equipment", "Cash paid for satellites", "Cash paid for subscriber leased equipment — subscriber acquisitions" and "Cash paid for subscriber leased equipment — upgrade and retention" from "Net cash provided by operating activities" from the Consolidated Statements of Cash Flows and adding back net interest paid and "Cash paid for income taxes". This financial measure should be used in conjunction with other GAAP financial measures and is not presented as an alternative measure of cash flows from operating activities, as determined in accordance with GAAP. DIRECTV and DIRECTV U.S. management use cash flow before interest and taxes to evaluate the cash generated by our current subscriber base, net of capital expenditures, and excluding the impact of interest and taxes, for the purpose of allocating resources to activities such as adding new subscribers, retaining and upgrading existing subscribers, for additional capital expenditures and as a measure of performance for incentive compensation purposes. DIRECTV and DIRECTV U.S. believe this measure is useful to investors, along with other GAAP measures (such as cash flows from operating and investing activities), to compare our operating performance to other communications, entertainment and media companies. We believe that investors also use current and projected cash flow before interest and taxes to determine the ability of our current and projected subscriber base to fund required and discretionary spending and to help determine the financial value of the company.
(3) Free cash flow, which is a financial measure that is not determined in accordance with GAAP, is calculated by deducting amounts under the captions "Cash paid for property and equipment", "Cash paid for satellites", "Cash paid for subscriber leased equipment — subscriber acquisitions", and "Cash paid for subscriber leased equipment — upgrade and retention" from "Net cash provided by operating activities" from the Consolidated Statements of Cash Flows. This financial measure should be used in conjunction with other GAAP financial measures and is not presented as an alternative measure of cash flows from operating activities, as determined in accordance with GAAP. DIRECTV and DIRECTV U.S. management use free cash flow to evaluate the cash generated by our current subscriber base, net of capital expenditures, for the purpose of allocating resources to activities such as adding new subscribers, retaining and upgrading existing subscribers, for additional capital expenditures and as a measure of performance for incentive compensation purposes. DIRECTV and DIRECTV U.S. believe this measure is useful to investors, along with other GAAP measures (such as cash flows from operating and investing activities), to compare our operating performance to other communications, entertainment and media companies. We believe that investors also use current and projected free cash flow to determine the ability of our current and projected subscriber base to fund required and discretionary spending and to help determine the financial value of the company.
(4) DIRECTV Latin America subscriber data exclude subscribers of the Sky Mexico service.


NOTE: This release may include or incorporate by reference certain statements that we believe are, or may be considered to be, "forward-looking statements" within the meaning of various provisions of the Securities Act of 1933 and of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by use of statements that include phrases such as "believe," "expect," "estimate," "anticipate," "intend," "plan," "project" or other similar words or phrases. Similarly, statements that describe our objectives, plans or goals also are forward-looking statements. All of these forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or from those expressed or implied by the relevant forward-looking statement. Such risks and uncertainties include, but are not limited to: economic conditions; product demand and market acceptance; ability to simplify aspects of our business model, improve customer service, create new and desirable programming content and interactive features, and achieve anticipated economies of scale; government and regulatory action; local political or economic developments in or affecting countries where we have operations, including political, economic and social uncertainties in many Latin American countries in which DTVLA operates; foreign currency exchange rates; currency exchange controls; ability to obtain export licenses; competition; the outcome of legal proceedings; reliance on key executives and the loss thereof; indemnification obligations; ability to achieve cost reductions; increasing subscriber acquisition costs and subscriber churn; ability of third parties to timely perform material contracts; an NFL labor dispute; ability to renew programming contracts under favorable terms; technological risk; potential intellectual property infringement; limitations on access to distribution channels; natural disasters; the success and timeliness of satellite launches; in-orbit performance of satellites, including technical anomalies; loss of uninsured satellites; theft of satellite programming signals; significant debt; and our ability to access capital to maintain our financial flexibility. These factors are also described in Item 1A of DIRECTV's Form 10-K, quarterly reports filed on Form 10-Q and other SEC filings. We urge you to consider these factors carefully in evaluating the forward-looking statements.



DIRECTV CONSOLIDATED STATEMENTS OF OPERATIONS (Dollars in Millions, Except Per Share Amounts) (Unaudited)


Three Months Ended March 31,
2011
2010

















Revenues $ 6,319 $ 5,608

















Operating costs and expenses

















Costs of revenues, exclusive of depreciation and amortization expense

















Broadcast programming and other








2,593









2,314
Subscriber service expenses








449









395
Broadcast operations expenses








94









88
Selling, general and administrative expenses, exclusive of depreciation and amortization expense


















Subscriber acquisition costs








796









672
Upgrade and retention costs








281









260
General and administrative expenses








340









304
Depreciation and amortization expense 611 619 Total operating costs and expenses 5,164 4,652

















Operating profit








1,155









956


















Interest income








7









11
Interest expense








(172 )








(115 ) Liberty transaction and related gains








-









67
Other, net 42 6

















Income before income taxes








1,032









925


















Income tax expense (349 ) (350 )

















Net income








683









575


















Less: Net income attributable to noncontrolling interest (9 ) (17 ) Net income attributable to DIRECTV $ 674 $ 558




































Basic earnings attributable to DIRECTV Class A stockholders per common share








$ 0.85








$ 0.60





































Diluted earnings attributable to DIRECTV Class A stockholders per common share









0.85









0.59





































Basic and diluted earnings attributable to DIRECTV Class B stockholders per common share









-









0.60




































Weighted average number of Class A common shares outstanding (in millions)

















Basic








793









909
Diluted








797









916


















Weighted average number of Class B common shares outstanding (in millions)








Basic








-









22
Diluted








-









22


















Weighted average number of total common shares outstanding (in millions)








Basic








793









931
Diluted








797









938








































DIRECTV CONSOLIDATED BALANCE SHEETS (Dollars in Millions) (Unaudited)


























March 31,







December 31, ASSETS 2011 2010 Current assets

















Cash and cash equivalents







$ 4,295








$ 1,502
Accounts receivable, net of allowances of $78 and $76









1,916









2,001
Inventories








312









247
Deferred income taxes








54









53
Prepaid expenses and other 361 450

















Total current assets








6,938









4,253
Satellites, net








2,196









2,235
Property and equipment, net








4,550









4,444
Goodwill








4,159









4,148
Intangible assets, net








1,041









1,074
Investments and other assets 1,709 1,755

















Total assets $ 20,593 $ 17,909

















LIABILITIES AND STOCKHOLDERS' DEFICIT Current liabilities

















Accounts payable and accrued liabilities







$ 3,644








$ 3,926
Unearned subscriber revenues and deferred credits








481









486
Current portion of long-term debt - 38

















Total current liabilities








4,125









4,450
Long-term debt








14,121









10,472
Deferred income taxes








1,719









1,670
Other liabilities and deferred credits








1,306









1,287
Commitments and contingencies

















Redeemable noncontrolling interest








224









224
Stockholders' deficit (902 ) (194 )

















Total liabilities and stockholders' deficit $ 20,593 $ 17,909







































DIRECTV CONSOLIDATED STATEMENTS OF CASH FLOWS (Dollars in Millions) (Unaudited)












































Three Months Ended March 31,
2011 2010 Cash Flows From Operating Activities

















Net income







$ 683








$ 575
Adjustments to reconcile net income to net cash provided by operating activities:


















Depreciation and amortization








611









619
Amortization of deferred revenues and deferred credits








(8 )








(8 ) Share-based compensation expense








22









20
Equity in earnings from unconsolidated affiliates








(25 )








(21 ) Net foreign currency transaction (gain) loss








(8 )








8
Dividends received








45









47
Gain from sale of investments








(26 )








(3 ) Liberty transaction and related gains








-









(67 ) Deferred income taxes








91









62
Other








14









19
Change in other operating assets and liabilities:

















Accounts receivable








87









83
Inventories








(65 )








(10 ) Prepaid expenses and other








53









67
Accounts payable and accrued liabilities








(142 )








164
Unearned subscriber revenue and deferred credits








(5 )








(33 ) Other, net (18 ) (18 ) Net cash provided by operating activities 1,309 1,504 Cash Flows From Investing Activities

















Cash paid for property and equipment








(613 )








(465 ) Cash paid for satellites








(31 )








(8 ) Proceeds from sale of investments








61









3
Other, net 39 (26 ) Net cash used in investing activities (544 ) (496 ) Cash Flows From Financing Activities

















Cash proceeds from debt issuance








3,990









2,996
Debt issuance costs








(28 )








(14 ) Repayment of long-term debt








(341 )








(1,013 ) Repayment of short-term borrowings








(39 )








-
Repayment of collar loan and equity collars








-









(1,537 ) Repayment of other long-term obligations








(120 )








(30 ) Common shares repurchased and retired








(1,405 )








(466 ) Taxes paid in lieu of shares issued for share-based compensation








(53 )








(70 ) Excess tax benefit from share-based compensation 24 9 Net cash provided by (used in) financing activities 2,028 (125 ) Net increase in cash and cash equivalents








2,793









883
Cash and cash equivalents at beginning of the period 1,502 2,605 Cash and cash equivalents at the end of the period $ 4,295 $ 3,488

















Supplemental Cash Flow Information

















Cash paid for interest







$ 164








$ 36
Cash paid for income taxes








77









18










































DIRECTV SELECTED SEGMENT DATA (Dollars in Millions) (Unaudited)









Three Months Ended









March 31, 2011 2010 DIRECTV U.S.



















Revenues







$ 5,145








$ 4,772
Operating profit before depreciation and amortization(1)









1,363









1,306
Operating profit before depreciation and amortization margin(1)









26.5 %








27.4 % Operating profit







$ 921








$ 808
Operating profit margin








17.9 %








16.9 % Depreciation and amortization







$ 442








$ 498
Capital expenditures








376









313
DIRECTV LATIN AMERICA



















Revenues







$ 1,114








$ 779
Operating profit before depreciation and amortization(1)









384









244
Operating profit before depreciation and amortization margin(1)









34.5 %








31.3 % Operating profit







$ 219








$ 126
Operating profit margin








19.7 %








16.2 % Depreciation and amortization







$ 165








$ 118
Capital expenditures








266









159
SPORTS NETWORKS, ELIMINATIONS and OTHER



















Revenues







$ 60








$ 57
Operating profit before depreciation and amortization(1)









19









25
Operating profit before depreciation and amortization margin(1)









31.7 %








43.9 % Operating profit








15









22
Operating profit margin








25.0 %








38.6 % Depreciation and amortization








4









3
Capital expenditures








2









1
TOTAL



















Revenues







$ 6,319








$ 5,608
Operating profit before depreciation and amortization(1)









1,766









1,575
Operating profit before depreciation and amortization margin(1)









27.9 %








28.1 % Operating profit







$ 1,155








$ 956
Operating profit margin








18.3 %








17.0 % Depreciation and amortization







$ 611








$ 619
Capital expenditures 644 473







































(1) See footnote 1 above































































DIRECTV HOLDINGS LLC (DIRECTV U.S.) CONSOLIDATED STATEMENTS OF OPERATIONS (Dollars in Millions) (Unaudited)












































Three Months Ended








March 31,








2011 2010

















Revenues $ 5,145 $ 4,772

















Operating costs and expenses

















Costs of revenues, exclusive of depreciation and amortization expense

















Broadcast programming and other








2,200









2,014
Subscriber service expenses








351









323
Broadcast operations expenses








74









69
Selling, general and administrative expenses, exclusive of depreciation and amortization expense


















Subscriber acquisition costs








682









595
Upgrade and retention costs








259









250
General and administrative expenses








216









215
Depreciation and amortization expense 442 498 Total operating costs and expenses 4,224 3,964

















Operating profit








921









808


















Interest income








-









3
Interest expense








(156 )








(97 ) Other, net (6 ) (5 )

















Income before income taxes








759









709


















Income tax expense (288 ) (276 )

















Net income $ 471 $ 433







































DIRECTV HOLDINGS LLC (DIRECTV U.S.) CONSOLIDATED BALANCE SHEETS (Dollars in Millions) (Unaudited)


























March 31,







December 31, ASSETS 2011 2010 Current assets

















Cash and cash equivalents







$ 1,680








$ 687
Accounts receivable, net of allowances of $48 and $46









1,606









1,735
Inventories








293









227
Prepaid expenses and other 168 187

















Total current assets








3,747









2,836
Satellites, net








1,759









1,794
Property and equipment, net








2,799









2,832
Goodwill








3,176









3,176
Intangible assets, net








480









495
Other assets 289 267

















Total assets $ 12,250 $ 11,400

















LIABILITIES AND OWNER'S DEFICIT Current liabilities

















Accounts payable and accrued liabilities







$ 2,881








$ 2,977
Unearned subscriber revenues and deferred credits 360 378

















Total current liabilities








3,241









3,355
Long-term debt








14,121









10,472
Deferred income taxes








976









906
Other liabilities and deferred credits








276









288
Commitments and contingencies

















Owner's deficit (6,364 ) (3,621 )

















Total liabilities and owner's deficit $ 12,250 $ 11,400







































DIRECTV HOLDINGS LLC (DIRECTV U.S.) CONSOLIDATED STATEMENTS OF CASH FLOWS (Dollars in Millions) (Unaudited)


























Three Months Ended March 31,
2011 2010 Cash Flows From Operating Activities

















Net income







$ 471








$ 433
Adjustments to reconcile net income to net cash provided by operating activities:


















Depreciation and amortization expense








442









498
Amortization of deferred revenues and deferred credits








(8 )








(8 ) Share-based compensation expense








18









16
Deferred income taxes








64









34
Other








(1 )








10
Change in other operating assets and liabilities:

















Accounts receivable








131









90
Inventories








(66 )








(8 ) Prepaid expenses and other








22









15
Accounts payable and accrued liabilities








(108 )








238
Unearned subscriber revenue and deferred credits








(18 )








(25 ) Other, net (3 ) (13 ) Net cash provided by operating activities 944 1,280 Cash Flows From Investing Activities

















Cash paid for property and equipment








(102 )








(109 ) Cash paid for subscriber leased equipment - subscriber acquisitions








(174 )








(115 ) Cash paid for subscriber leased equipment - upgrade and retention








(69 )








(81 ) Cash paid for satellites (31 ) (8 ) Net cash used in investing activities (376 ) (313 ) Cash Flows From Financing Activities

















Cash proceeds from debt issuance








3,990









2,996
Debt issuance costs








(28 )








(14 ) Repayment of long-term debt








(341 )








(1,013 ) Repayment of other long-term obligations








(26 )








(23 ) Cash dividends to Parent








(3,250 )








(3,500 ) Cash contribution from Parent








60









-
Excess tax benefit from share-based compensation 20 8 Net cash provided by (used in) financing activities 425 (1,546 ) Net increase (decrease) in cash and cash equivalents








993









(579 ) Cash and cash equivalents at beginning of the period 687 1,716 Cash and cash equivalents at end of the period $ 1,680 $ 1,137

















Supplemental Cash Flow Information

















Cash paid for interest







$ 148








$ 19
Cash paid for income taxes








1









1





































Non-GAAP Financial Measure Reconciliation Schedules (Unaudited) DIRECTV Reconciliation of Operating Profit Before Depreciation and Amortization to Operating Profit*
Three Months Ended





March 31,





2011 2010







Operating Profit Before Depreciation and Amortization




$ 1,766




$ 1,575 Subtract: Depreciation and amortization expense




611 619 Operating Profit




$ 1,155 $ 956 *For a reconciliation of this non-GAAP financial measure for each of our segments, please see the Notes to the Consolidated Financial Statements which will be included in DIRECTV's Quarterly Report on Form 10-Q for the quarter ended March 31, 2011, which is expected to be filed with the SEC in May 2011. DIRECTV Reconciliation of Cash Flow Before Interest and Taxes2 and Free Cash Flow3 to Net Cash Provided by Operating Activities
Three Months Ended





March 31,





2011 2010







Cash Flow Before Interest and Taxes




$ 899





$ 1,074
Adjustments:











Cash paid for interest





(164 )





(36 ) Interest income





7






11
Income taxes paid




(77 ) (18 ) Subtotal - Free Cash Flow





665






1,031
Add Cash Paid For:











Property and equipment





613






465
Satellites




31 8 Net Cash Provided by Operating Activities




$ 1,309 $ 1,504















DIRECTV Latin America Reconciliation of Cash Flow Before Interest and Taxes2 and Free Cash Flow3 to Net Cash Provided by Operating Activities
Three Months Ended





March 31,





2011 2010







Cash Flow Before Interest and Taxes




$ 156





$ 66
Adjustments:











Cash paid for interest





(14 )





(15 ) Interest income





7






7
Income taxes paid




(73 ) (14 ) Subtotal - Free Cash Flow





76






44
Add Cash Paid For:











Property and equipment




266 159 Net Cash Provided by Operating Activities




$ 342 $ 203















(2) and (3) - See footnotes above
DIRECTV HOLDINGS LLC (DIRECTV U.S.) Non-GAAP Financial Measure Reconciliation and SAC Calculation (Unaudited) Reconciliation of Pre-SAC Margin* to Operating Profit
Three Months Ended





March 31,





2011 2010







Operating Profit




$ 921





$ 808
Adjustments:











Subscriber acquisition costs (expensed)





682






595
Depreciation and amortization expense





442






498
Cash paid for subscriber leased equipment - upgrade and retention




(69 ) (81 ) Pre-SAC margin*




$ 1,976 $ 1,820 Pre-SAC margin as a percentage of revenue*





38.4 %





38.1 %











Reconciliation of Cash Flow Before Interest and Taxes2 and Free Cash Flow3 to Net Cash Provided by Operating Activities
Three Months Ended





March 31,





2011 2010







Cash Flow Before Interest and Taxes




$ 717





$ 984
Adjustments:











Cash paid for interest





(148 )





(19 ) Interest income





0






3
Income taxes paid




(1 ) (1 ) Subtotal - Free Cash Flow





568






967
Add Cash Paid For:











Property and equipment





102






109
Subscriber leased equipment - subscriber acquisitions





174 115
Subscriber leased equipment - upgrade and retention

69
81
Satellites

31 8 Net Cash Provided by Operating Activities

$ 944 $ 1,280

(3) and (4) - See footnotes above
* Pre-SAC Margin, which is a financial measure that is not determined in accordance with accounting principles generally accepted in the United States of America, or GAAP, is calculated for DIRECTV U.S. by adding amounts under the captions "Subscriber acquisition costs" and "Depreciation and amortization expense" to "Operating Profit" from the Consolidated Statements of Operations and subtracting "Cash paid for subscriber leased equipment - upgrade and retention" from the Consolidated Statements of Cash Flows. This financial measure should be used in conjunction with GAAP financial measures and is not presented as an alternative measure of operating results, as determined in accordance with GAAP. DIRECTV and DIRECTV U.S. management use Pre-SAC Margin to evaluate the profitability of DIRECTV U.S.' current subscriber base for the purpose of allocating resources to discretionary activities such as adding new subscribers, upgrading and retaining existing subscribers and for capital expenditures. To compensate for the exclusion of "Subscriber acquisition costs," management also uses operating profit and operating profit before depreciation and amortization expense to measure profitability.
DIRECTV and DIRECTV U.S. believe this measure is useful to investors, along with GAAP measures (such as revenues, operating profit and net income), to compare DIRECTV U.S.' operating performance to other communications, entertainment and media companies. DIRECTV and DIRECTV U.S. believe that investors also use current and projected Pre-SAC Margin to determine the ability of DIRECTV U.S.' current and projected subscriber base to fund discretionary spending and to determine the financial returns for subscriber additions. SAC Calculation
Three Months Ended





March 31,





2011 2010







Subscriber acquisition costs (expensed)




$ 682




$ 595 Cash paid for subscriber leased equipment - subscriber acquisitions




174 115 Total acquisition costs




$ 856 $ 710 Gross subscriber additions (000's)





1,052





925 Average subscriber acquisition costs-per subscriber (SAC)




$ 814




$ 768

DIRECTV
Media Contact: Darris Gringeri, (212) 205-0882
Investor Relations: (310) 964-0808
[QUOTE
DIRECTV Nearly Doubles Net Additions with 611,000 in the Quarter

[*] DIRECTV Latin America sets all-time records for gross and net additions with 765,000 and 427,000, respectively, in the quarter.
[*] DIRECTV U.S. increases net additions 84% to 184,000 in the quarter.

DIRECTV Revenues Grow 13% to $6.32 Billion

[*] Increase driven by strong subscriber growth coupled with higher ARPU of 11.7% at DIRECTV Latin America and 3.9% at DIRECTV U.S.

Operating Profit before Depreciation and Amortization Increases 12% to $1.77 Billion and Operating Profit Grows 21% to $1.16 Billion

[*] Growth driven by DIRECTV Latin America's 57% increase in operating profit before depreciation and amortization to $384 million and a 74% increase in operating profit to $219 million.

DIRECTV Diluted Earnings per Share Increases 44% to $0.85
EL SEGUNDO, Calif.--(BUSINESS WIRE)-- DIRECTV (NASDAQTV) today reported an increase in first quarter 2011 revenues of 13% to $6.32 billion, operating profit before depreciation and amortization1 (OPBDA) of 12% to $1.77 billion and operating profit of 21% to $1.16 billion compared to last year's first quarter. DIRECTV reported that first quarter net income increased 21% to $674 million and diluted earnings per share grew 44% to $0.85 compared with the same period last year.
"Building on the momentum of one of our best years ever, DIRECTV delivered another strong quarter of operating and financial results," said Mike White, president and CEO of DIRECTV. "Record-setting subscriber growth in Latin America and robust customer gains in the U.S. culminated in a nearly two-fold increase in consolidated net additions to 611,000. These industry leading subscriber gains combined with DIRECTV Latin America's 11.7% ARPU growth and margin expansion of 320 basis points, drove double-digit growth in consolidated revenues and operating profit before depreciation and amortization to 13% and 12%, respectively. In addition, the strength and stability of our cash flow continues to create significant value for our shareholders, as the continuation of our share repurchase program along with net income growth of 21% lifted diluted earnings per share by 44% to $0.85 in the quarter."
DIRECTV'S OPERATIONAL REVIEW
First Quarter Review
DIRECTV's first quarter revenues of $6.32 billion increased 13% over the same period last year principally due to strong subscriber and ARPU growth at DIRECTV U.S. and DIRECTV Latin America (DTVLA). Operating profit before depreciation and amortization increased 12% to $1.77 billion and operating profit grew 21% to $1.16 billion primarily due to the gross profit associated with higher revenues partially offset by higher subscriber acquisition costs at DIRECTV U.S. and DTVLA mostly related to higher gross additions. Operating profit was also favorably impacted by lower depreciation and amortization expense at DIRECTV U.S.

DIRECTV Consolidated

Three Months

Dollars in Millions except Earnings

Ended March 31,

per Class A Common Share 2011 2010

Revenues

$ 6,319 $ 5,608

Operating Profit Before Depreciation and Amortization(1)

1,766

1,575

Operating Profit

1,155

956

Net Income Attributable to DIRECTV

674

558

Diluted Earnings Per Class A Common Share

0.85

0.59

Capital Expenditures and Cash Flow

Cash Paid for DIRECTV U.S. Subscriber Leased Equipment - Acquisitions, Upgrade and Retention

243

196

Cash Paid for Property, Equipment and Satellites

401

277

Cash Flow Before Interest and Taxes(2)

899

1,074

Free Cash Flow(3)

665

1,031

Net income attributable to DIRECTV increased 21% to $674 million and diluted earnings per share improved 44% to $0.85 compared with the first quarter of last year primarily due to higher operating profit, share repurchases made over the last twelve months as well as a $25 million pre-tax gain resulting from the sale of a 5% interest in Game Show Network, recorded in "Other, net" on the Consolidated Statements of Operations. These increases were partially offset by higher interest expense principally resulting from an increase in long-term debt. Also impacting the comparison was a $67 million pre-tax gain in the first quarter of 2010 related to the final settlement of the equity collars assumed in the Liberty transaction and a lower effective tax rate in 2011 resulting from previously unrecognized foreign tax credits recorded in the quarter.
Cash flow before interest and taxes2 declined 16% to $899 million and free cash flow3 declined 35% to $665 million compared to the first quarter of 2010 as the higher OPBDA and a $43 million dividend payment from Sky Mexico were more than offset by higher uses of working capital due in part to increased inventory levels at DIRECTV U.S., as well as greater capital expenditures driven by the higher gross additions and increased demand for advanced set-top receivers. Free cash flow was also negatively impacted by the timing and amount of cash interest payments related to an increase in long-term debt, as well as higher cash tax payments.
Also during the quarter but not included in free cash flow, were cash paid for share repurchases of $1.41 billion and proceeds from the sale of a 5% interest in Game Show Network for $60 million. In addition, in March 2011, DIRECTV U.S. completed a $4.0 billion debt financing consisting of $1.5 billion in 3.50% Senior Notes due 2016, $1.5 billion in 5.0% Senior Notes due 2021 and $1.0 billion in 6.375% Senior Notes due 2041. DIRECTV also completed a tender offer in March 2011 for $341 million of 6.375% Senior Notes due 2015.
SEGMENT FINANCIAL REVIEW
DIRECTV U.S. Segment
First Quarter Review

Three Months

DIRECTV U.S.

Ended March 31,

Dollars in Millions except ARPU 2011 2010

Revenue

$ 5,145
$ 4,772

Average Monthly Revenue per Subscriber (ARPU) ($)

88.79

85.47

Operating Profit Before Depreciation and Amortization(1)

1,363

1,306

Operating Profit

921

808

Cash Flow Before Interest and Taxes(2)

717

984

Free Cash Flow(3)

568

967

Subscriber Data (in 000's except Churn)

Gross Subscriber Additions

1,052

925

Average Monthly Subscriber Churn

1.50 %

1.48 %

Net Subscriber Additions

184

100

Cumulative Subscribers

19,407

18,660

In the quarter, DIRECTV U.S. revenues increased 8% to $5.15 billion primarily due to strong ARPU growth and the larger subscriber base. ARPU of $88.79 increased 3.9% due to price increases on programming packages and leased boxes, as well as higher advanced service fees. Net additions increased 84% to 184,000 principally due to higher gross additions partially offset by a slightly higher average monthly churn rate of 1.50%. DIRECTV U.S. ended the quarter with 19.41 million subscribers, an increase of 4% over the 18.66 million subscribers reported for the quarter ended March 31, 2010.
First quarter OPBDA increased 4% to $1.36 billion and operating profit increased 14% to $921 million primarily due to gross profit associated with higher revenue partially offset by higher subscriber acquisition costs related to the increase in gross subscriber additions and higher demand for advanced service equipment. Operating profit was also favorably impacted by the completion of amortization for subscriber-related intangible assets as well as lower depreciation expense associated with a reduction in set-top box capital expenditures over the last several years.
DIRECTV Latin America Segment
DIRECTV Latin America (DTVLA) owns approximately 93% of Sky Brazil, 41% of Sky Mexico and 100% of PanAmericana, which covers most of the remaining countries in the region. Sky Mexico, whose results are accounted for as an equity method investment and therefore are not consolidated by DTVLA, had approximately 3.31 million subscribers as of March 31, 2011 bringing the total subscribers in the region to 9.55 million.
First Quarter Review
DIRECTV Latin America gross additions increased 55% to an all-time record of 765,000 in the quarter largely due to increased demand from the middle market segment mainly in Brazil. The record gross additions and a decline in post-paid churn to 1.43% driven by lower churn in Brazil and Venezuela, resulted in record net additions of 427,000, nearly double last year's first quarter results. Revenues for DTVLA increased 43% to $1.11 billion in the quarter principally due to strong subscriber growth and an 11.7% increase in ARPU. The increase in ARPU to $61.69 was mostly due to price increases and higher sales of HD and DVR services as favorable exchange rates in Brazil were mostly offset by unfavorable exchange rates in Argentina and Venezuela.

Three Months

DIRECTV Latin America

Ended March 31,

Dollars in Millions except ARPU 2011 2010

Revenue

$ 1,114
$ 779

Average Monthly Revenue per Subscriber (ARPU) ($)

61.69

55.24

Operating Profit Before Depreciation and Amortization(1)

384

244

Operating Profit

219

126

Cash Flow Before Interest and Taxes(2)

156

66

Free Cash Flow(3)

76

44

Subscriber Data(4) (in 000's except Churn)

Gross Subscriber Additions

765

493

Average Monthly Total Subscriber Churn

1.87 %

1.93 %

Average Monthly Post-paid Subscriber Churn

1.43 %

1.57 %

Net Subscriber Additions

427

221

Cumulative Subscribers

6,235

4,809

DIRECTV Latin America's first quarter 2011 OPBDA increased 57% to $384 million and operating profit increased 74% to $219 million, primarily due to the gross profit associated with higher revenue partially offset by higher subscriber acquisition costs associated with the record gross additions. Also impacting operating profit were higher depreciation expenses mostly due to the increase in set-top boxes deployed related to the higher gross subscriber additions attained over the last year.
CONFERENCE CALL INFORMATION
A live webcast of DIRECTV's first quarter 2011 earnings call will be available on the company's website at www.directv.com/investor. The webcast will begin at 2:00 p.m. ET, today, May 5, 2011. Access to the earnings call is also available in the United States by dialing (888) 395-3241 and internationally by dialing (719) 457-2653. The conference ID number is 6031869. A replay of the call can be accessed by dialing 888-203-1112 in the U.S. and 719-457-0820 internationally. The Replay pass code is 6031869. The replay will be available from 3:30 p.m. PT, Thursday, May 5 through 9:59 p.m. PT, Thursday, May 12 and will also be archived on our website at www.directv.com/investor.
FOOTNOTES
(1) Operating profit before depreciation and amortization, which is a financial measure that is not determined in accordance with accounting principles generally accepted in the United States of America, or GAAP, should be used in conjunction with other GAAP financial measures and is not presented as an alternative measure of operating results, as determined in accordance with GAAP. Please see each of DIRECTV and DIRECTV Holdings LLC's Annual Reports on Form 10-K for the year ended December 31, 2010 for further discussion of operating profit before depreciation and amortization. Operating profit before depreciation and amortization margin is calculated by dividing operating profit before depreciation and amortization by total revenues.
(2) Cash flow before interest and taxes, which is a financial measure that is not determined in accordance with GAAP, is calculated by deducting amounts under the captions "Cash paid for property and equipment", "Cash paid for satellites", "Cash paid for subscriber leased equipment — subscriber acquisitions" and "Cash paid for subscriber leased equipment — upgrade and retention" from "Net cash provided by operating activities" from the Consolidated Statements of Cash Flows and adding back net interest paid and "Cash paid for income taxes". This financial measure should be used in conjunction with other GAAP financial measures and is not presented as an alternative measure of cash flows from operating activities, as determined in accordance with GAAP. DIRECTV and DIRECTV U.S. management use cash flow before interest and taxes to evaluate the cash generated by our current subscriber base, net of capital expenditures, and excluding the impact of interest and taxes, for the purpose of allocating resources to activities such as adding new subscribers, retaining and upgrading existing subscribers, for additional capital expenditures and as a measure of performance for incentive compensation purposes. DIRECTV and DIRECTV U.S. believe this measure is useful to investors, along with other GAAP measures (such as cash flows from operating and investing activities), to compare our operating performance to other communications, entertainment and media companies. We believe that investors also use current and projected cash flow before interest and taxes to determine the ability of our current and projected subscriber base to fund required and discretionary spending and to help determine the financial value of the company.
(3) Free cash flow, which is a financial measure that is not determined in accordance with GAAP, is calculated by deducting amounts under the captions "Cash paid for property and equipment", "Cash paid for satellites", "Cash paid for subscriber leased equipment — subscriber acquisitions", and "Cash paid for subscriber leased equipment — upgrade and retention" from "Net cash provided by operating activities" from the Consolidated Statements of Cash Flows. This financial measure should be used in conjunction with other GAAP financial measures and is not presented as an alternative measure of cash flows from operating activities, as determined in accordance with GAAP. DIRECTV and DIRECTV U.S. management use free cash flow to evaluate the cash generated by our current subscriber base, net of capital expenditures, for the purpose of allocating resources to activities such as adding new subscribers, retaining and upgrading existing subscribers, for additional capital expenditures and as a measure of performance for incentive compensation purposes. DIRECTV and DIRECTV U.S. believe this measure is useful to investors, along with other GAAP measures (such as cash flows from operating and investing activities), to compare our operating performance to other communications, entertainment and media companies. We believe that investors also use current and projected free cash flow to determine the ability of our current and projected subscriber base to fund required and discretionary spending and to help determine the financial value of the company.
(4) DIRECTV Latin America subscriber data exclude subscribers of the Sky Mexico service.
CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS
NOTE: This release may include or incorporate by reference certain statements that we believe are, or may be considered to be, "forward-looking statements" within the meaning of various provisions of the Securities Act of 1933 and of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by use of statements that include phrases such as "believe," "expect," "estimate," "anticipate," "intend," "plan," "project" or other similar words or phrases. Similarly, statements that describe our objectives, plans or goals also are forward-looking statements. All of these forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or from those expressed or implied by the relevant forward-looking statement. Such risks and uncertainties include, but are not limited to: economic conditions; product demand and market acceptance; ability to simplify aspects of our business model, improve customer service, create new and desirable programming content and interactive features, and achieve anticipated economies of scale; government and regulatory action; local political or economic developments in or affecting countries where we have operations, including political, economic and social uncertainties in many Latin American countries in which DTVLA operates; foreign currency exchange rates; currency exchange controls; ability to obtain export licenses; competition; the outcome of legal proceedings; reliance on key executives and the loss thereof; indemnification obligations; ability to achieve cost reductions; increasing subscriber acquisition costs and subscriber churn; ability of third parties to timely perform material contracts; an NFL labor dispute; ability to renew programming contracts under favorable terms; technological risk; potential intellectual property infringement; limitations on access to distribution channels; natural disasters; the success and timeliness of satellite launches; in-orbit performance of satellites, including technical anomalies; loss of uninsured satellites; theft of satellite programming signals; significant debt; and our ability to access capital to maintain our financial flexibility. These factors are also described in Item 1A of DIRECTV's Form 10-K, quarterly reports filed on Form 10-Q and other SEC filings. We urge you to consider these factors carefully in evaluating the forward-looking statements.
DIRECTV (NASDAQTV) is one of the world's leading providers of digital television entertainment services. Through its subsidiaries and affiliated companies in the United States, Brazil, Mexico and other countries in Latin America, DIRECTV provides digital television service to more than 19.4 million customers in the United States and nearly 10 million customers in Latin America. DIRECTV sports and entertainment properties include three regional sports networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent ownership interest in Game Show Network. For more information on DIRECTV, visit directv.com.

DIRECTV CONSOLIDATED STATEMENTS OF OPERATIONS (Dollars in Millions, Except Per Share Amounts) (Unaudited)

Three Months Ended

March 31,

2011
2010

Revenues $ 6,319 $ 5,608

Operating costs and expenses

Costs of revenues, exclusive of depreciation and amortization expense

Broadcast programming and other

2,593

2,314
Subscriber service expenses

449

395
Broadcast operations expenses

94

88
Selling, general and administrative expenses, exclusive of depreciation and amortization expense

Subscriber acquisition costs

796

672
Upgrade and retention costs

281

260
General and administrative expenses

340

304
Depreciation and amortization expense 611 619 Total operating costs and expenses 5,164 4,652

Operating profit

1,155

956

Interest income

7

11
Interest expense

(172 )

(115 ) Liberty transaction and related gains

-

67
Other, net 42 6

Income before income taxes

1,032

925

Income tax expense (349 ) (350 )

Net income

683

575

Less: Net income attributable to noncontrolling interest (9 ) (17 ) Net income attributable to DIRECTV $ 674 $ 558

Basic earnings attributable to DIRECTV Class A stockholders per common share

$ 0.85

$ 0.60

Diluted earnings attributable to DIRECTV Class A stockholders per common share

0.85

0.59

Basic and diluted earnings attributable to DIRECTV Class B stockholders per common share

-

0.60

Weighted average number of Class A common shares outstanding (in millions)

Basic

793

909
Diluted

797

916

Weighted average number of Class B common shares outstanding (in millions)

Basic

-

22
Diluted

-

22

Weighted average number of total common shares outstanding (in millions)

Basic

793

931
Diluted

797

938

DIRECTV CONSOLIDATED BALANCE SHEETS (Dollars in Millions) (Unaudited)

March 31,

December 31, ASSETS 2011 2010 Current assets

Cash and cash equivalents

$ 4,295

$ 1,502
Accounts receivable, net of allowances of $78 and $76

1,916

2,001
Inventories

312

247
Deferred income taxes

54

53
Prepaid expenses and other 361 450

Total current assets

6,938

4,253
Satellites, net

2,196

2,235
Property and equipment, net

4,550

4,444
Goodwill

4,159

4,148
Intangible assets, net

1,041

1,074
Investments and other assets 1,709 1,755

Total assets $ 20,593 $ 17,909

LIABILITIES AND STOCKHOLDERS' DEFICIT Current liabilities

Accounts payable and accrued liabilities

$ 3,644

$ 3,926
Unearned subscriber revenues and deferred credits

481

486
Current portion of long-term debt - 38

Total current liabilities

4,125

4,450
Long-term debt

14,121

10,472
Deferred income taxes

1,719

1,670
Other liabilities and deferred credits

1,306

1,287
Commitments and contingencies

Redeemable noncontrolling interest

224

224
Stockholders' deficit (902 ) (194 )

Total liabilities and stockholders' deficit $ 20,593 $ 17,909

DIRECTV CONSOLIDATED STATEMENTS OF CASH FLOWS (Dollars in Millions) (Unaudited)

Three Months Ended March 31,
2011 2010 Cash Flows From Operating Activities

Net income

$ 683

$ 575
Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization

611

619
Amortization of deferred revenues and deferred credits

(8 )

(8 ) Share-based compensation expense

22

20
Equity in earnings from unconsolidated affiliates

(25 )

(21 ) Net foreign currency transaction (gain) loss

(8 )

8
Dividends received

45

47
Gain from sale of investments

(26 )

(3 ) Liberty transaction and related gains

-

(67 ) Deferred income taxes

91

62
Other

14

19
Change in other operating assets and liabilities:

Accounts receivable

87

83
Inventories

(65 )

(10 ) Prepaid expenses and other

53

67
Accounts payable and accrued liabilities

(142 )

164
Unearned subscriber revenue and deferred credits

(5 )

(33 ) Other, net (18 ) (18 ) Net cash provided by operating activities 1,309 1,504 Cash Flows From Investing Activities

Cash paid for property and equipment

(613 )

(465 ) Cash paid for satellites

(31 )

(8 ) Proceeds from sale of investments

61

3
Other, net 39 (26 ) Net cash used in investing activities (544 ) (496 ) Cash Flows From Financing Activities

Cash proceeds from debt issuance

3,990

2,996
Debt issuance costs

(28 )

(14 ) Repayment of long-term debt

(341 )

(1,013 ) Repayment of short-term borrowings

(39 )

-
Repayment of collar loan and equity collars

-

(1,537 ) Repayment of other long-term obligations

(120 )

(30 ) Common shares repurchased and retired

(1,405 )

(466 ) Taxes paid in lieu of shares issued for share-based compensation

(53 )

(70 ) Excess tax benefit from share-based compensation 24 9 Net cash provided by (used in) financing activities 2,028 (125 ) Net increase in cash and cash equivalents

2,793

883
Cash and cash equivalents at beginning of the period 1,502 2,605 Cash and cash equivalents at the end of the period $ 4,295 $ 3,488

Supplemental Cash Flow Information

Cash paid for interest

$ 164

$ 36
Cash paid for income taxes

77

18

DIRECTV SELECTED SEGMENT DATA (Dollars in Millions) (Unaudited)

Three Months Ended

March 31, 2011 2010 DIRECTV U.S.

Revenues

$ 5,145

$ 4,772
Operating profit before depreciation and amortization(1)

1,363

1,306
Operating profit before depreciation and amortization margin(1)

26.5 %

27.4 % Operating profit

$ 921

$ 808
Operating profit margin

17.9 %

16.9 % Depreciation and amortization

$ 442

$ 498
Capital expenditures

376

313
DIRECTV LATIN AMERICA

Revenues

$ 1,114

$ 779
Operating profit before depreciation and amortization(1)

384

244
Operating profit before depreciation and amortization margin(1)

34.5 %

31.3 % Operating profit

$ 219

$ 126
Operating profit margin

19.7 %

16.2 % Depreciation and amortization

$ 165

$ 118
Capital expenditures

266

159
SPORTS NETWORKS, ELIMINATIONS and OTHER

Revenues

$ 60

$ 57
Operating profit before depreciation and amortization(1)

19

25
Operating profit before depreciation and amortization margin(1)

31.7 %

43.9 % Operating profit

15

22
Operating profit margin

25.0 %

38.6 % Depreciation and amortization

4

3
Capital expenditures

2

1
TOTAL

Revenues

$ 6,319

$ 5,608
Operating profit before depreciation and amortization(1)

1,766

1,575
Operating profit before depreciation and amortization margin(1)

27.9 %

28.1 % Operating profit

$ 1,155

$ 956
Operating profit margin

18.3 %

17.0 % Depreciation and amortization

$ 611

$ 619
Capital expenditures 644 473

(1) See footnote 1 above

DIRECTV HOLDINGS LLC (DIRECTV U.S.) CONSOLIDATED STATEMENTS OF OPERATIONS (Dollars in Millions) (Unaudited)

Three Months Ended

March 31,

2011 2010

Revenues $ 5,145 $ 4,772

Operating costs and expenses

Costs of revenues, exclusive of depreciation and amortization expense

Broadcast programming and other

2,200

2,014
Subscriber service expenses

351

323
Broadcast operations expenses

74

69
Selling, general and administrative expenses, exclusive of depreciation and amortization expense

Subscriber acquisition costs

682

595
Upgrade and retention costs

259

250
General and administrative expenses

216

215
Depreciation and amortization expense 442 498 Total operating costs and expenses 4,224 3,964

Operating profit

921

808

Interest income

-

3
Interest expense

(156 )

(97 ) Other, net (6 ) (5 )

Income before income taxes

759

709

Income tax expense (288 ) (276 )

Net income $ 471 $ 433

DIRECTV HOLDINGS LLC (DIRECTV U.S.) CONSOLIDATED BALANCE SHEETS (Dollars in Millions) (Unaudited)

March 31,

December 31, ASSETS 2011 2010 Current assets

Cash and cash equivalents

$ 1,680

$ 687
Accounts receivable, net of allowances of $48 and $46

1,606

1,735
Inventories

293

227
Prepaid expenses and other 168 187

Total current assets

3,747

2,836
Satellites, net

1,759

1,794
Property and equipment, net

2,799

2,832
Goodwill

3,176

3,176
Intangible assets, net

480

495
Other assets 289 267

Total assets $ 12,250 $ 11,400

LIABILITIES AND OWNER'S DEFICIT Current liabilities

Accounts payable and accrued liabilities

$ 2,881

$ 2,977
Unearned subscriber revenues and deferred credits 360 378

Total current liabilities

3,241

3,355
Long-term debt

14,121

10,472
Deferred income taxes

976

906
Other liabilities and deferred credits

276

288
Commitments and contingencies

Owner's deficit (6,364 ) (3,621 )

Total liabilities and owner's deficit $ 12,250 $ 11,400

DIRECTV HOLDINGS LLC (DIRECTV U.S.) CONSOLIDATED STATEMENTS OF CASH FLOWS (Dollars in Millions) (Unaudited)

Three Months Ended March 31,
2011 2010 Cash Flows From Operating Activities

Net income

$ 471

$ 433
Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization expense

442

498
Amortization of deferred revenues and deferred credits

(8 )

(8 ) Share-based compensation expense

18

16
Deferred income taxes

64

34
Other

(1 )

10
Change in other operating assets and liabilities:

Accounts receivable

131

90
Inventories

(66 )

(8 ) Prepaid expenses and other

22

15
Accounts payable and accrued liabilities

(108 )

238
Unearned subscriber revenue and deferred credits

(18 )

(25 ) Other, net (3 ) (13 ) Net cash provided by operating activities 944 1,280 Cash Flows From Investing Activities

Cash paid for property and equipment

(102 )

(109 ) Cash paid for subscriber leased equipment - subscriber acquisitions

(174 )

(115 ) Cash paid for subscriber leased equipment - upgrade and retention

(69 )

(81 ) Cash paid for satellites (31 ) (8 ) Net cash used in investing activities (376 ) (313 ) Cash Flows From Financing Activities

Cash proceeds from debt issuance

3,990

2,996
Debt issuance costs

(28 )

(14 ) Repayment of long-term debt

(341 )

(1,013 ) Repayment of other long-term obligations

(26 )

(23 ) Cash dividends to Parent

(3,250 )

(3,500 ) Cash contribution from Parent

60

-
Excess tax benefit from share-based compensation 20 8 Net cash provided by (used in) financing activities 425 (1,546 ) Net increase (decrease) in cash and cash equivalents

993

(579 ) Cash and cash equivalents at beginning of the period 687 1,716 Cash and cash equivalents at end of the period $ 1,680 $ 1,137

Supplemental Cash Flow Information

Cash paid for interest

$ 148

$ 19
Cash paid for income taxes

1

1

Non-GAAP Financial Measure Reconciliation Schedules (Unaudited) DIRECTV Reconciliation of Operating Profit Before Depreciation and Amortization to Operating Profit*
Three Months Ended

March 31,

2011 2010

Operating Profit Before Depreciation and Amortization

$ 1,766

$ 1,575 Subtract: Depreciation and amortization expense

611 619 Operating Profit

$ 1,155 $ 956 *For a reconciliation of this non-GAAP financial measure for each of our segments, please see the Notes to the Consolidated Financial Statements which will be included in DIRECTV's Quarterly Report on Form 10-Q for the quarter ended March 31, 2011, which is expected to be filed with the SEC in May 2011. DIRECTV Reconciliation of Cash Flow Before Interest and Taxes2 and Free Cash Flow3 to Net Cash Provided by Operating Activities
Three Months Ended

March 31,

2011 2010

Cash Flow Before Interest and Taxes

$ 899

$ 1,074
Adjustments:

Cash paid for interest

(164 )

(36 ) Interest income

7

11
Income taxes paid

(77 ) (18 ) Subtotal - Free Cash Flow

665

1,031
Add Cash Paid For:

Property and equipment

613

465
Satellites

31 8 Net Cash Provided by Operating Activities

$ 1,309 $ 1,504

DIRECTV Latin America Reconciliation of Cash Flow Before Interest and Taxes2 and Free Cash Flow3 to Net Cash Provided by Operating Activities
Three Months Ended

March 31,

2011 2010

Cash Flow Before Interest and Taxes

$ 156

$ 66
Adjustments:

Cash paid for interest

(14 )

(15 ) Interest income

7

7
Income taxes paid

(73 ) (14 ) Subtotal - Free Cash Flow

76

44
Add Cash Paid For:

Property and equipment

266 159 Net Cash Provided by Operating Activities

$ 342 $ 203

(2) and (3) - See footnotes above
DIRECTV HOLDINGS LLC (DIRECTV U.S.) Non-GAAP Financial Measure Reconciliation and SAC Calculation (Unaudited) Reconciliation of Pre-SAC Margin* to Operating Profit
Three Months Ended

March 31,

2011 2010

Operating Profit

$ 921

$ 808
Adjustments:

Subscriber acquisition costs (expensed)

682

595
Depreciation and amortization expense

442

498
Cash paid for subscriber leased equipment - upgrade and retention

(69 ) (81 ) Pre-SAC margin*

$ 1,976 $ 1,820 Pre-SAC margin as a percentage of revenue*

38.4 %

38.1 %

Reconciliation of Cash Flow Before Interest and Taxes2 and Free Cash Flow3 to Net Cash Provided by Operating Activities
Three Months Ended

March 31,

2011 2010

Cash Flow Before Interest and Taxes

$ 717

$ 984
Adjustments:

Cash paid for interest

(148 )

(19 ) Interest income

0

3
Income taxes paid

(1 ) (1 ) Subtotal - Free Cash Flow

568

967
Add Cash Paid For:

Property and equipment

102

109
Subscriber leased equipment - subscriber acquisitions

174

115
Subscriber leased equipment - upgrade and retention

69

81
Satellites

31 8 Net Cash Provided by Operating Activities

$ 944 $ 1,280

(3) and (4) - See footnotes above
* Pre-SAC Margin, which is a financial measure that is not determined in accordance with accounting principles generally accepted in the United States of America, or GAAP, is calculated for DIRECTV U.S. by adding amounts under the captions "Subscriber acquisition costs" and "Depreciation and amortization expense" to "Operating Profit" from the Consolidated Statements of Operations and subtracting "Cash paid for subscriber leased equipment - upgrade and retention" from the Consolidated Statements of Cash Flows. This financial measure should be used in conjunction with GAAP financial measures and is not presented as an alternative measure of operating results, as determined in accordance with GAAP. DIRECTV and DIRECTV U.S. management use Pre-SAC Margin to evaluate the profitability of DIRECTV U.S.' current subscriber base for the purpose of allocating resources to discretionary activities such as adding new subscribers, upgrading and retaining existing subscribers and for capital expenditures. To compensate for the exclusion of "Subscriber acquisition costs," management also uses operating profit and operating profit before depreciation and amortization expense to measure profitability.
DIRECTV and DIRECTV U.S. believe this measure is useful to investors, along with GAAP measures (such as revenues, operating profit and net income), to compare DIRECTV U.S.' operating performance to other communications, entertainment and media companies. DIRECTV and DIRECTV U.S. believe that investors also use current and projected Pre-SAC Margin to determine the ability of DIRECTV U.S.' current and projected subscriber base to fund discretionary spending and to determine the financial returns for subscriber additions. SAC Calculation
Three Months Ended

March 31,

2011 2010

Subscriber acquisition costs (expensed)

$ 682

$ 595 Cash paid for subscriber leased equipment - subscriber acquisitions

174 115 Total acquisition costs

$ 856 $ 710 Gross subscriber additions (000's)

1,052

925 Average subscriber acquisition costs-per subscriber (SAC)

$ 814

$ 768

DIRECTV
Media Contact: Darris Gringeri, Source: DIRECTV
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