Netflix CEO Reed Hastings has long dreamed of getting Netflix on the set top boxes of major cable companies. Though smaller companies like RCN and Suddenlink have
struck deals, larger companies in the States have spurned these advances
for years, seeing Netflix as a competitor they're not eager to give additional attention to. Overseas cable companies like
UK Provider Virgin Media and Swedish cable operator Com Hem have had no such reservations, and have been signing such deals for more than a year.

Sources
tell GigaOM's Janko Roettgers that Netflix would really like 2015 to be the year that they finally get Netflix on the set tops of the big five providers (AT&T, Comcast, Verizon, Time Warner Cable and Charter). Roettgers claims that one of the companies that keep coming up is AT&T: quote:
I've been told by sources with knowledge of the company's plans that it is getting closer to finalize and announce a deal with at least one of these major operators. One source told me that an announcement may come as early as early next year, but others have cautioned that an actual deal may not be announced until much later. One of the names that kept coming up in chatter about Netflix's plans was AT&T, but other alliances are also possible.The problem? Given the company's positions on usage caps, net neutrality and most recently interconnection, Netflix is considered
public enemy number one by AT&T, Verizon and Comcast policy folk and executives. While we've seen some
promo offers including Netflix from these companies, it seems very unlikely that any larger-scale relationships will be taking form anytime soon. Historically, these companies have offered their users Netflix-esque "me too" services to try and keep those viewers in house (it
never works).
Maybe these companies' executives can look past their disdain for Netflix if the money's right, but none of them want to drive more traffic to Netflix if they can help it.