But you remember them, that's the point of advertising. You may not buy their product, but you remember it and it is in your mind. Others will buy.
NO! the point of the advertising is
NOT that I or others remember them, but that I and others remember them AND PURCHASE their product or service. Yes, some ad campaigns are all about anything than the product itself (1st stage is to get name recognition, but the 2nd stage is to get people to BUY the product or service) , but the ad company will not be retained if the ultimate goal of increased sales is not evident.
In addition to remembering the ad, it is essential that the viewer has a
positive impression that will draw the consumer with the expectation of a positive experience, even if that experience is all about their ego or how the product presents a desired image to others such as the car your drive or that $1000 phone that says something about
you/us, but when it comes to insurance, the vast majority of people are looking at the bottom line ONLY or coverage/terms/deductible/cap, bundled savings, etc. and reputation/service--the last example often word of mouth or recommendation of your insurance agent who is NOT influenced by caveman commercials, but by what
they get out of singing you up to that company. A particular insurance company is not something we are able to display for others to judge us in an acceptable/cool way. Maybe the kids will go for the caveman company, but most grown-ups will often find satisfaction with the countless unheard of names in insurance (often owned by the well-known big names in insurance) because we like the product better and even the better treatment, however slight, should we have to deal with people at that company.
There is an advertisers' nightmare of being remembered for the wrong reasons. I remember LOTS of bad products and services and I have NEVER purchased such things again. The negative experience--especially the negative experience of watching a horrible commercial can just as powerfully dissuade you from a product/service or company in general--of having used a bad product or service is remembering something for the wrong reasons that will
not result in an ultimate success.