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Television and radio broadcasting have been with us for almost 100 years. They've been the core of an information revolution that drove every single one of the events of the 20th and 21st centuries. In 1914, before radio, a single event triggered a world war simply because there was no real-time information. As news spread of the assassination of Archduke Ferdinand, countries all around the planet responded through the use of treaties and pre-made alliances. There was no time for a voice of reason, and no way to distribute it. That was the last war fought without mass-market telecommunications technology and it was in many ways the fiercest and most cruel war of all time.

Broadcasting's role in worldwide peace

Radio, then television, have played a part in building a worldwide peace that has lasted since the 1940s. Sure the world isn't free of military conflict, but thanks to global communication and the way it brings us together, most of us have never seen anything like a world war. Television has made war more horrifying for the average person and that's a good thing.

In the meantime, radio and television have brought us happy times and sad, kept us informed during national disasters and tragedies, and given us hope when we have needed it most. Broadcasting has lifted us up and unified us and clarified our purpose.

And for the first time in its history, television — in fact all broadcasting — is under attack on several fronts.

Broadcasting vs. the internet

Obviously the greatest challenge to television is the internet. By creating a global, always-on network full of on-demand content, the internet has become the way most of us get our information. The internet has already made television obsolete as a global news medium – by the time the TV news gets hold of something, the internet has had it for hours or days. The immediacy and intimacy of the internet, delivered exactly as we want it, when we want it, has made people move away from broadcasting in droves. That's already happened.

It's easy to say that "content is content," in other words it doesn't matter whether or not you consume that video over the internet, over-the air through traditional antenna TV, or through a pay television service. That's true, yes. But when it comes to local broadcasters, it's all about the market they serve. By keeping the focus on the local broadcast area, stories that wouldn't have made national news can rise to prominence. Your kid's soccer team may not be important to the internet at large, but it's a big part of your life and deserves to be highlighted.

The real challenges

The real challenges now come from user apathy and from corporate greed. People think they don't need broadcasting, and they're wrong. They don't give a thought to broadcasting unless the internet is out, or there is a massive natural disaster. These are the times when over-the-air broadcasting really shines, since its simple technology means that most people can stay connected with nothing more than a small, battery-powered device. The cell phone is great, but we tend to forget that it needs a tower to operate. If power is knocked out to a whole state, those cell towers go down and you have nothing. As long as a radio or TV station has a generator, it's going to keep broadcasting and as long as you have batteries, you'll keep receiving.

Unfortunately, because people don't think about radio and television until there's an emergency, they tend to be unprepared. There was a time when every emergency kit had a radio — does yours? What about a portable TV? These emergency items are actually pretty hard to find at local stores because they've become less popular. When fewer people use broadcast TV, it becomes harder to sell commercials and that makes it harder for broadcasters to make money. Don't get me wrong, I'm not all of a sudden going soft on the fat cats who have been taking unfair advantage of their positions for decades. The problem is, though, when broadcasting becomes unprofitable, people want to stop doing it.

Conglomerates swoop in

And… that's the other front in the war for broadcasting's survival. Larger companies continue to swoop in and build huge broadcast conglomerates. Where a generation ago, it was practically illegal for one company to own more than a dozen stations, today you're looking at companies that own a hundred stations. Most are fairly unknown, but these giants could reshape the landscape easily. They'll do it by providing the same programs to every city, taking away regional character and making it harder for local merchants to compete. They'll do it by insidiously pushing one opinion over another, on a national scale. And they'll do it by eventually crushing smaller competitors until they are one of the only channels left standing.

What can you do? Should you even do anything? I personally think that broadcasting is important. It's part of our national emergency plan, that's to be sure, and on an every day basis broadcasting provides a voice for small, local investigative reporting in a way that the internet doesn't. I've said for years that it can be easier to find out what people in Singapore are eating than what your local school is serving for lunch. It's certainly easier to know (in almost nauseating detail) what the folks in Washington are doing than it is to know what your local city council is doing. Without a clear understanding of what's going on in local politics, you have to expect corruption to rise to epic levels.

The power of local journalists

Local journalists have always acted as a check against local corruption, but that's getting harder to do. Newspapers are gone — let's be honest, local papers didn't have a chance when the internet came. Yet in past years local papers were really instrumental in helping people get involved. Today that's not happening, because the internet isn't picking up the slack. Local broadcasters can't get into the tinier cities and towns. But, at least they can report a local perspective — if they are allowed to by their corporate owners.

I'm not sure what you, as a person could do. Just sitting and watching more TV, or listening to the radio at work, aren't going to help. But at the very least, be aware of how important broadcasting is. It's critical that we preserve it and grow it. Know that and you're taking a step toward keeping the world informed and safe. You're closer to understanding the world right outside your door. And, in the end, that is just as important as the world 10,000 miles away.

The post OPINION: The importance of broadcasting appeared first on The Solid Signal Blog.

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