Good googling. If only you understood what those numbers mean.
Deloitte survey says 37% have added or dropped a streaming service in the U.S., higher than in other countries. Many want to minimize their costs. The churn rate is way higher with Gen Z and Millennials.
www.forbes.com
Six big questions re: how often we cancel streaming services: 1) What is churn? 2) How many subscribers cancel their service each month? 3) Why is reducing churn so important? 4) Which streaming services...
crossscreen.media
Average monthly churn rate in 2022 by streaming service:
1) Netflix –
3.3%
2) Disney+ –
4.2%
3) HBO Max –
4.7%
4) Peacock –
5.7%
5) Average – 5.8%
6) Discovery+ –
5.9%
7) Hulu –
6.4%
8) Apple TV+ –
6.6%
9) Paramount+ –
7.1%
10) Showtime –
7.4%
Fair warning to Netflix, Disney, Paramount or any of the other entertainment companies looking to compete in streaming video: The problem of subscriber churn isn’t going away anytime soon. According to Deloitte’s 2022 Digital Media Trends survey, the churn rate for streaming services in the U.S...
www.yahoo.com
The churn rate, which is well over 7% PER MONTH, is a different metric than the growth rate of subscribers.
What is happening, for those of us who understand basic metrics, is a huge churn rate. Over 7% in this case. The fact that subscriber numbers are growing, of course, is irrelevant. If you have 2 people leave and 3 new people come it, that doesn't change the churn rate. BASIC statistics. Eventually the subscriber numbers peak out (I think this is pretty certain for 2023) and then the churn becomes the major obstacle to profitability (which hasn't happened yet, still waiting to know what, exactly, has to happen for streaming to make a profit).
"Cliffhangers" and endless "midseason breaks" and such are the only way I can think of to fight the huge churn problem.
But maybe Paramount should just google us stuff until they find a statistic they don't understand and tell its stockholders that all is well.