Apple's iTunes Radio brings ads to the Apple iPhone lock screen for the first time

I hope it just pertains to the music being played and not just any ad on the lock screen.
 
I have iTunes Match and an ad snuck through on me when I was driving in. Didn't see it on the lock screen though. Does Match have to be turned on, on the phone, or does iTunes Radio know you have an active Match subscription?
 
I have iTunes Match and an ad snuck through on me when I was driving in. Didn't see it on the lock screen though. Does Match have to be turned on, on the phone, or does iTunes Radio know you have an active Match subscription?

No ads if iTunes Match is turned on
 

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