Never watch ANY commercials, so I don't even know that commercial.
I think Best Buy needs to re-think a lot of things. seems to me there will always be a need for a brick-and-mortar tech store, Amazon is great, but there is a huge benefit to the tactile feel of being in the store and looking at stuff. Yet, on many things their prices are crazy expensive.
I just bought a tv from their website during a sale and thought I was not going to get the tv after reading other reviews of others stating they were also getting delays then orders cancelled while some said after a week it would finally show as the item being shipped.