IMO, the free programs you can get from them along with lifetime support and upgrades more than make up the cost of the pay stuff. Free Virtual clone drive for mounting BD ISO's on the hard drive to play on many players and ClownBD developed by their users and available from their forums.
There are times of the year when they have huge discounts. Nearly every holiday. Those are the times to buy. And given the level of support and dedication to its updates It is worth it. I Paid 78 dollars back in 2005 for ANyDVD, CloneCD and CLoneDVD bundle. Im not sure what I paid for the HD upgrade to ANYDVD. Its much more than just copying software. Need the man unable to track what you are watching? It can disable BDlive. Need to use a noncompliant non DHCP monitor? no problem. Need to completely remove any copyprotection? no problem? region coding? no problem. Got an HTPC? Its essential software.